Apple Watch Debut in 'Style' Suggests Space Gray Pricing May Start at $349

The worldwide magazine debut of the Apple Watch continues this week on the cover of fashion magazine Style in the United Kingdom. The cover of the Big Spring Issue for March features model Guinevere Van Seenus wearing an Apple Watch and is accompanied by a two-page spread inside the magazine that provides further details about the wrist-worn device, including an interesting hint about the pricing of space gray models.

Style Apple Watch
A caption in the magazine spotted below model Guinevere Van Seenus claims that the "Apple Watch Sport with 38mm Space Grey aluminum case and black band" will cost $349. The price is notable given that Apple pundit John Gruber of Daring Fireball previously speculated that Apple may charge more for the space gray Apple Watch Sport and space black stainless steel Apple Watch.

"Note that the silver Apple Watch Sport only has four band color choices: white, blue, green, and pink," wrote Gruber. "The space gray Sport edition has only one band: black. I think Apple might charge more for both the space gray Sport model and the space black stainless steel model."

Gruber may still be correct given that the magazine may simply be referencing the $349 starting price that Apple CEO Tim Cook announced during a media event last September. While the Apple Watch Sport will start at $349, the stainless steel Apple Watch has been speculated to cost at least $500 and the luxurious Apple Watch Edition is predicted to cost up to $20,000 depending on the band.

Apple will provide more details about the Apple Watch at its March 9th media event.

Related Roundup: Apple Watch 11
Buyer's Guide: Apple Watch (Buy Now)

Popular Stories

iOS 26 Battery Glass Feature

iPhone 16 Pro Max 80% Charge Limit: One Year Later, Was It Worth It?

Wednesday September 24, 2025 3:58 pm PDT by
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line. Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
iPhone 17 Pro Colors

Skipped the iPhone 17 Pro? Here's What is Rumored for iPhone 18 Pro

Tuesday September 23, 2025 8:55 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors. Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
iphone 17 pro dark blue 1

Apple Blames In-Store MagSafe Chargers for iPhone 17 Pro Display Model Scratches

Wednesday September 24, 2025 10:22 am PDT by
The marks on the iPhone 17 Pro models that people have noticed at Apple retail stores are caused by the chargers that Apple uses, Apple confirmed today. Apple told 9to5Mac that worn MagSafe charging stands in stores are causing marks on the iPhone 17 Pro and iPhone 17 Pro Max. Apple says that the marks are not scratches, and are instead material transfer from the stand to the phone. The...
iPhone 17 Pro USB C Port

iPhone 17 Pro Max's USB-C Charging Speeds Tested With Apple Chargers

Monday September 22, 2025 7:29 am PDT by
The website ChargerLAB has tested the iPhone 17 Pro Max's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W. The device reached a peak charging speed of around 36W with the following Apple chargers:40W Dynamic Power Adapter with 60W Max 61W USB-C Power Adapter 67W USB-C Power Adapter 70W USB-C Power Adapter 96W USB-C Power Adapter 140W USB-C Power AdapterFor...
AirPods Pro 3 Newsroom

Apple's 'Back to School' Offer Ends Soon, Now Applies to AirPods Pro 3

Wednesday September 24, 2025 7:20 am PDT by
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad. Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value. ...
ios 26 digital id passport wallet

Apple Confirms iOS 26 Wallet Passport Feature is Coming in 2025

Tuesday September 23, 2025 1:06 pm PDT by
Digital ID, the iOS 26 feature that lets U.S. passport holders add their passports to the Wallet app, is coming later in 2025, Apple confirmed today. Apple updated the release timing wording of Digital ID on its iOS 26 features page. "Digital ID will be coming later this year with US passports only," it reads. Prior to today, the footnote for the feature said "Digital ID will be available ...
Apple Intelligence General Feature 2

iOS 26.1 Adds New Apple Intelligence Languages and Expands AirPods Live Translation

Monday September 22, 2025 11:15 am PDT by
With iOS 26.1, Apple Intelligence is gaining support for additional languages, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. Apple announced plans to expand the languages that can be used with Apple Intelligence last year, and now the added language support is here. Apple Intelligence is now available in the following...
maxresdefault

iPhone 17 Pro is Vulnerable to Scratching, But Not Where You Might Think

Tuesday September 23, 2025 2:18 pm PDT by
Early reports have suggested that the iPhone 17 Pro and iPhone Air are more vulnerable to scratches and scuffs, primarily due to damage spotted at Apple Stores. Apple customers have discovered that the iPhone Air and iPhone 17 Pro models Apple has out for display at its retail locations have scratching in the area of the MagSafe charger. Those devices are handled by hundreds to thousands of...

Top Rated Comments

ButteryScrollin Avatar
138 months ago
Tim Cook better have that face paint at the March event.
Score: 7 Votes (Like | Disagree)
nagromme Avatar
138 months ago
Makes sense.

In the past, Apple used exclusive colors to promote higher-end products (black MacBook, white iPhone 3G) but you never literally paid more for just a color. They also had better specs.

Actually that black MacBook WAS literally more for just the color: you could BTO the white to match the specs of the black exactly, but the price was still lower. An interesting case, but far and away the exception to Apple's rule: other than that, colors alone haven't cost more.

We can't yet know, but I would not expect the black Watch Sport to cost more (nor less). The iPod Touch costs the same for a silver shell vs. anodized color, for instance, and the Sport is squarely in the mainstream consumer space in a way that the other two lines of Apple Watches are not.
Score: 5 Votes (Like | Disagree)
mikezmac Avatar
138 months ago
I really hope these leaked prices are very wrong!!

http://www.techfor.us/2015/02/apple-watch-price-from-349usd-to-20000usd/
Above is the link to the prices that were leaked.

My excitement was high for the :apple:Watch, I have $600.00 squirreled away for it and I was planning on buying a second one as a gift. If this is in fact the actual prices my excitement has deflated and that gift won’t happen.

Let me explain what you are seeing on that page:

You have 3 types of :apple:watch: Aluminum, stainless steel and Gold. You have 2 sizes of watch 38mm (Ladies?) and 42mm (mens?). You have several color schemes, space grey, silver, gold and rose gold. Please note a few key things. Not all bands fit on all size watches, some bands you can only get with a watch and the prices….

My issues:


Paying extra for the 42mm as apposed to the lower priced 38mm (with the exception of the gold watches this is lame at best) The Aluminum and stainless steel shouldn’t have different prices between the 38mm and 42mm.
You will notice that the Milanese Loop and the Stainless Steel link watch bands can only be bought IF you buy the :apple:Watch with it! So if you want one of each you would need to buy TWO :apple:Watches.
All bands are not for everyone! You cannot get a “Modern Leather Strap” unless you buy a 38mm Watch. Likewise the “Leather Loop” bands you can only use on a 42mm :apple:Watch.
In order to get the *space grey stainless steel* :apple:Watch you must buy the Steel Link band version that costs $999.00
Price. $999.00 for a stainless Steel watch is too high! Apple or otherwise.
I have been a Apple person for a long time. I know they cost more than other brands and I’m fine with that, However, this device is over priced.


I would have expected that the 38mm/42mm (gold excluded) would be the same price and that the bands would all be interchangeable as we were led to believe in every single :apple: Watch add to date.
Lastly the prices. $350 for aluminum and $500 for stainless steel. What happens next year when you have a new model of the :apple: Watch

Disappointed!


NOTE: —-> :mad: This may or may not be that actual numbers, let us pray this is wrong. We shall see on March 9th :mad:
Score: 2 Votes (Like | Disagree)
virginblue4 Avatar
138 months ago
Why would a UK magazine list the price in dollars? What was the listed GBP price?

There isn't one yet.

----------

I guess I'll be getting the space grey sport. I want a sport with a black band and that appears to be the way to get it.

Is the larger watch going to cost more? Like is the 38mm sport $350 and the 42mm $400 or $375??

This has literally been discussed to death in the forums. Nobody knows yet. Wait until March 9th.
Score: 2 Votes (Like | Disagree)
camsoft Avatar
138 months ago
Why would a UK magazine list the price in dollars? What was the listed GBP price?
Score: 2 Votes (Like | Disagree)
Glassed Silver Avatar
138 months ago
I wish we would go back to simpler color names.

Space gray... yes right...

Glassed Silver:mac
Score: 2 Votes (Like | Disagree)