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Save Mart Supermarkets Adds Apple Pay as Bank of America Approaches 800K Customers On Board

Apple Pay was introduced last year during Apple's September iPhone event and debuted alongside iOS 8.1. Months after launch, the service continues to expand with two major announcements today that mark the further expansion of the mobile payments service into regional supermarket chains and the continued adoption by consumers.

Save-Mart
Starting today, California supermarket chain Save Mart Supermarkets is rolling out Apple Pay to all 217 Northern California and Nevada stores it operates under the Save Mart, S-Mart Foods, Lucky, Maxx Value Foods, and FoodMaxx brands. Save Mart Co-President & Chief Strategy and Branding Officer Nicole Piccinini Pesco said that the grocery store chain is adding Apple Pay for the "benefit and convenience" of their customers, adding that Apple Pay will "transform the shopping experience for our customers".

While Apple Pay continues to expand to new retailers, consumer interest in the mobile payment service also remains strong. As part of its Q4 2014 earnings report, Bank of America today announced that almost 800,000 customers have enrolled in Apple Pay and have added approximately 1.1 million cards to the service since it launched in October 2014.
The number of mobile banking customers increased 15 percent from the year-ago quarter to 16.5 million users, and 12 percent of deposit transactions by customers were done through mobile, compared to 9 percent in the year-ago quarter. Since the introduction of Apple Pay™ in October, nearly 800,000 customers have enrolled in the service, adding approximately 1.1 million cards.
Bank of America was a launch partner for Apple Pay, and the company has continued to promote Apple Pay since that time, releasing advertisements showcasing the convenience of using Apple's mobile payments service with a Bank of America credit card.

Related Roundup: Apple Pay
Tags: Save Mart, Bank of America


Top Rated Comments

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22 months ago
I wish Kroger and Publix would accept Apple Pay.
Rating: 5 Votes
22 months ago
Great, a retailer operating in a single region of a single country now supports Apple Pay. This is irrelevant to 90+% of your readers. I ask again, why is this front page news?
Rating: 4 Votes
22 months ago
Ok come on Target. Get with it.
Rating: 3 Votes
22 months ago
I'm using Pay here in Switzerland on a daily basis.

It's the bees' knees!

And by all means please ignore the grumpy penguins and keep us informed of the progress of this system. (I learned long ago that it IS possible to scroll past articles that don't interest me.)
Rating: 3 Votes
22 months ago

If it was just the Save Mart news, then yes it would have been a blog post (if we even covered it all). But we thought with the BofA adoption numbers included it was a bit more interesting.


All the negativity throughout these forums notwithstanding, I think Macrumors rocks. Thank you for the explanation.
Rating: 2 Votes
22 months ago

Just wait until NFC gets hacked big time and people are hemorrhaging money out of their accounts. I still think NFC used for anything involved with money is a nightmare waiting to happen. Cash is still the easiest in my book.


If a person uses Apple Pay, his or her account information is not shared with the store. Thus, no money leaving my account, should the store in question get hacked (like Target did).

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They are waiting on that CurrentC Network. Once that fails, they will probably switch to Apple Pay.


Hopefully, it will won't take long for that to happen.

Cue Darth Vader voice over: "I find your (stores in question) lack of faith disturbing."
Rating: 2 Votes
22 months ago
Bring that damn Apple Pay to my country!
Rating: 2 Votes
22 months ago

Just wait until NFC gets hacked big time and people are hemorrhaging money out of their accounts. I still think NFC used for anything involved with money is a nightmare waiting to happen. Cash is still the easiest in my book.


NFC has nothing to do with the security of ApplePay. It's the fact that the device account number is special to the CC backends. They won't authorize any transactions against that account without the special per-transaction public key signature. That means that there will be no hemorrhaging unless someone hacks the secure element in your phone. And the cost:benefit ratio of doing so is prohibitive. You and the merchant could conceivably exchange the transaction details over bullhorns across the parking lot and it would still be secure.
Rating: 2 Votes
22 months ago
All of the locally owned grocery stores I shop at accept Apple Pay now. It's great.
Rating: 2 Votes
22 months ago

If it was just the Save Mart news, then yes it would have been a blog post (if we even covered it all). But we thought with the BofA adoption numbers included it was a bit more interesting.


If you guys don't post info like this on the front page, there's a good chance I'll never see it. I wish you guys would put up more news articles per day. If people don't want to read an article not pertinent to them, they can just scroll past it. I'm incredibly thankful you posted the article about the NES emulator which I snagged before Apple pulled it. Thanks for all you guys do, and keep up the good work.
Rating: 2 Votes

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