Nike CEO Hints at Continued Partnership With Apple to Develop Stylish Fitness Wearables

nike_fuelband_seNike CEO Mark Parker sat down with Bloomberg's Stephanie Ruhle to discuss the company's brand and product strategy (via The Guardian). During the 13-minute-long "Market Makers" segment, Parker confirmed that he is bullish on Apple and the wearables market, hinting at a continued partnership between the two companies at the 9:45 mark.

Though Nike recently discontinued further development on its FuelBand fitness wearables, the sports and fitness company is not ready to abandon the wearables market, instead waiting for the market to mature beyond it current geeky status.

"I think it’s going to be a big part of the future, absolutely," said Parker. "I think the form it takes is critical. You can go from the very geeky kind of wearables today – we’ve all seen some of those – to what I think you’ll see in the future, things that are more stealth, more integrated, more stylish and more functional, yes."

Echoing his earlier comments, Parker suggested Apple may be part of Nike's wearables strategy with the Nike CEO noting that the two companies that have a long history of working together can do things together they couldn't do alone.

"Technologically we can do things together that we couldn’t do independently," Parker said. "So yeah, that’s part of our plan, to expand the whole digital frontier in terms of wearables, and go from what we say is tens of millions of users – right now there’s 25 million Nike+ users – to hundreds of millions."


Parker wouldn't divulge details on any upcoming Apple-Nike collaborations, but the companies traditionally have worked together to promote each other's health and fitness technologies. Apple has sold the FuelBand fitness bracelet in its retail stores, while the Nike+ Move app was among the first to support the M7 motion co-processor in the iPhone 5s.

The fitness partnership between Apple and Nike actually extends back to 2006 with the launch of Nike+iPod products such as the "Sport Kit" that allowed users to embed sensors in Nike shoes to wirelessly communicate exercise information to the iPod nano. Parker also has a long-term relationship with the Apple's leadership, having worked closely with both Steve Jobs and Tim Cook, with Cook having served on Nike's Board of Directors since 2005.

Top Rated Comments

MH01 Avatar
123 months ago
Why does Apple need Nike if they have the Apple Watch and will add more functions to it in the coming years?

Cause the fuel band lasts a week, can be worn with another watch and does not need an iphone. Its actually a much better fitness accessory. If they can get GPS into the nike band, and a heart sensor, it would be awesome.
Score: 5 Votes (Like | Disagree)
bbeagle Avatar
123 months ago
It WOULD be interesting if Nike's next FuelBand had many of the features of an Apple Watch, including iPhone connectivity, but in band-style. So, those who are not in favor of a watch form factor could use this form factor.
Score: 5 Votes (Like | Disagree)
Menopause Avatar
123 months ago
Where, pray, are the Nike+ FuelBand and Running app updates for iPhone 6 / iOS 8, Nike?
Score: 4 Votes (Like | Disagree)
heisenberg123 Avatar
123 months ago
still waiting on HealthKit integration from Nike...didn't think it'd take this long.

bingo this was the post I was hoping to see when I clicked the story, my fuel band does not even sync with Health app what kind or partnership does apple and nike have for something like that
Score: 3 Votes (Like | Disagree)
ttss6 Avatar
123 months ago
Just saying, Health app integration and iPhone 6+ support would really encourage me to use the fuel band and running apps again. It's not asking for too much.
Score: 2 Votes (Like | Disagree)
jlwarlow Avatar
123 months ago
still waiting on HealthKit integration from Nike...didn't think it'd take this long.

I like how Health has NikeFuel but Nike's Running app isn't Healthkit aware so can't populate this data!
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
M3 iPad Feature 3

New iPads Likely to Begin Shipping in April

Monday March 18, 2024 9:52 am PDT by
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...
iOS 17 Passkey With Apple ACCOUNT Feature

'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...