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iTunes Users Downloaded U2's 'Songs of Innocence' 26 Million Times, 81 Million 'Experienced Songs'

U2's partnership with Apple that saw its latest album, "Songs of Innocence" distributed for free to iTunes users appears to have been a wild success, with the album reaching more than 81 million Apple customers across iTunes, iTunes Radio, and Beats Music.

Eddy Cue, Apple's iTunes chief, told Billboard that the album had been downloaded in its entirety more than 26 million times since its September 9 release, and that more than 81 million customers had "experienced songs" from the album.

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"To help put this into perspective," [Cue] says, "prior to this, 14 million customers had purchased music from U2 since the opening of the iTunes Store in 2003."
During Apple's September 9 keynote event, Bono took the stage with Tim Cook to announce that the "Songs of Innocence" album would be available at no cost to 500 million iTunes customers. Apple even went so far as to push the album to iTunes accounts, causing some devices to download the album without explicit user permission.

There was some backlash over the automatic downloads, prompting Apple to create a tool to allow users to remove the free U2 album. Despite the negativity over auto downloads, Apple announced that "Songs of Innocence" had been "accessed" by more than 33 million customers just under a week after it had been made available.

Apple's deal with U2 and Universal Music Group is worth an estimated $100 million and is said to be part of a "long-term relationship" that will see U2 continuing to work with Apple to promote innovation in music.


Top Rated Comments

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22 months ago
"how many times it was deleted" is the real statistic I want to see.
Rating: 45 Votes
22 months ago
I don't think it really counts as being "downloaded" if it's automatically put in people's libraries.
Rating: 34 Votes
22 months ago
lol.. wild success.... any album would be a 'wild success' if it was forced onto every single Apple account whether you wanted it or not...

seriously, U2 are nowhere near as relevent as they used to be... this album proved it... only way it could get big sales was by forcing it on people.
Rating: 17 Votes
22 months ago
Such an awkward photo lol
Rating: 7 Votes
22 months ago
it still blows my mind that apple was the one who had to pay and not the other way around as in U2 paying apple to push the SPAM to everyones device
Rating: 7 Votes
22 months ago
...Meh

...meh
Rating: 6 Votes
22 months ago
Wish they would have spent that money in ios 8 testing.
Rating: 6 Votes
22 months ago
That flopped like Ping.
Rating: 5 Votes
22 months ago
i downloaded and kept it.
i know many others that did the same.

I don't mind U2. It could have been MUCH worse as a free album.

But, guessing I'm in the minority (here at least).


and my iPhone 6 has yet to bend or pull my hair out or anything else to complain. *sorry*
Rating: 5 Votes
22 months ago
"Experienced songs"? That sounds like trauma or something.
Rating: 5 Votes

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