iTunes Users Downloaded U2's 'Songs of Innocence' 26 Million Times, 81 Million 'Experienced Songs'

U2's partnership with Apple that saw its latest album, "Songs of Innocence" distributed for free to iTunes users appears to have been a wild success, with the album reaching more than 81 million Apple customers across iTunes, iTunes Radio, and Beats Music.

Eddy Cue, Apple's iTunes chief, told Billboard that the album had been downloaded in its entirety more than 26 million times since its September 9 release, and that more than 81 million customers had "experienced songs" from the album.

cook_u2

"To help put this into perspective," [Cue] says, "prior to this, 14 million customers had purchased music from U2 since the opening of the iTunes Store in 2003."

During Apple's September 9 keynote event, Bono took the stage with Tim Cook to announce that the "Songs of Innocence" album would be available at no cost to 500 million iTunes customers. Apple even went so far as to push the album to iTunes accounts, causing some devices to download the album without explicit user permission.

There was some backlash over the automatic downloads, prompting Apple to create a tool to allow users to remove the free U2 album. Despite the negativity over auto downloads, Apple announced that "Songs of Innocence" had been "accessed" by more than 33 million customers just under a week after it had been made available.

Apple's deal with U2 and Universal Music Group is worth an estimated $100 million and is said to be part of a "long-term relationship" that will see U2 continuing to work with Apple to promote innovation in music.

Top Rated Comments

farewelwilliams Avatar
123 months ago
"how many times it was deleted" is the real statistic I want to see.
Score: 45 Votes (Like | Disagree)
Lordskelic Avatar
123 months ago
I don't think it really counts as being "downloaded" if it's automatically put in people's libraries.
Score: 34 Votes (Like | Disagree)
CavemanUK Avatar
123 months ago
lol.. wild success.... any album would be a 'wild success' if it was forced onto every single Apple account whether you wanted it or not...

seriously, U2 are nowhere near as relevent as they used to be... this album proved it... only way it could get big sales was by forcing it on people.
Score: 17 Votes (Like | Disagree)
bushido Avatar
123 months ago
it still blows my mind that apple was the one who had to pay and not the other way around as in U2 paying apple to push the SPAM to everyones device
Score: 7 Votes (Like | Disagree)
Icaras Avatar
123 months ago
Such an awkward photo lol
Score: 7 Votes (Like | Disagree)
chirop Avatar
123 months ago
Wish they would have spent that money in ios 8 testing.
Score: 6 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
M3 iPad Feature 3

New iPads Likely to Begin Shipping in April

Monday March 18, 2024 9:52 am PDT by
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...
iOS 17 Passkey With Apple ACCOUNT Feature

'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...