Six days after it began offering U2's latest album "Songs of Innocence" for free to 500 million iTunes customers, Apple has announced (via the Associated Press) that over 33 million customers have accessed the record.
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In a statement, Apple's Senior Vice President of Software and Services Eddy Cue called the numbers record-breaking, and said that the numbers include users who downloaded the album from their iTunes account, streamed it, or used iTunes Radio to listen to it.
Earlier this morning, Apple also released a tool for customers to delete the U2 album off of their iTunes accounts, as some users were upset with it being added to their devices without their knowledge.
Last Friday, it was reported that Songs of Innocence was downloaded 2 million times after three days of being made available. The album will be free for iTunes customers until October 13.
Top Rated Comments
(View all)U2 got the deal of a lifetime out of this. I know I'm probably in the minority here but, Thanks Tim!
for whom tho? U2 i can get but Apple? When i saw how much Apple paid U2 i was shocked as i thought U2 would be the one having to pay apple to use their platform as promotion
For both, obviously. People using iTunes and iTunes Radio more. When more and more people are using Spotify, Pandora etc, this is a
Clever way to bring some of that back.
Also, it's a free album that comes with no catch. Other companies might have expected you to sign up for some spam or an opt out subscription.
Don't be fooled by the U2 haters. There are plenty if U2 fans that want this album and plenty of closet U2 fans.
Also, fantastic album. California (There is no end to love) is a superb track.