Public launch September 17 ahead of iPhone 6 debut.
Apple Once Again Adds to Lineup for 2014 iTunes Festival in London
Apple announced earlier this month that it would be expanding its original lineup to include acts such as Lenny Kravitz and Foxes. The festival's date was announced last month as Apple revealed that Maroon 5, Pharrell Williams, and Calvin Harris would be among the acts performing.
Tickets for the iTunes Festival will be given out through iTunes in a lottery system, and will also be broadcast via the Apple TV, an official iOS app, and through the iTunes desktop application on OS X and Windows.
Earlier this year, Apple held the first annual U.S. iTunes Festival at South by Southwest (SXSW), which featured artists such as Coldplay, Imagine Dragons, Keith Urban, and more. The 2013 iTunes Festival in London was held last September and saw shows from Jack Johnson, Justin Timberlake, and Jessie J, who will also be again be performing at this year's iTunes Festival.