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Apple Cuts Prices on Mac Mini and Apple TV in Europe, iMac in UK

On the same day it launched a new entry-level iMac model, Apple also used the downtime to adjust the prices on other hardware in some European markets. The price cuts we've noticed affect European models of the Mac mini, the European Apple TV and iMac models in the UK.

macmini-italy
Pricing on the Mac mini dropped between €30 and €60, depending on the country and model. Most European stores are now offering the entry-level Mac Mini for €619 with the quad-core and OS X server models selling for €819 and €1019, respectively, although some euro countries such as Germany are showing slightly lower pricing of €599/€799/€999. In the UK, the entry-level Mac Mini remains the same at £499, with price drops between €30 and €50 being applied to the quad-core and server models.

apple-tv-germany
Apple also cut the prices on the Apple TV in Europe, reducing the cost by €10/£20. The once €109/£99 media streaming device is now available for €99/£79 throughout most of Apple's European stores. While Europe saw a reduction, the Apple TV price remains the same in the US at $99.

Along with the new entry-level 21.5-inch iMac, Apple UK also lowered the cost of existing iMac models. The existing 21.5-inch models were lowered by £100, while the 27-inch models saw similar reductions of £150. The reduction appears to limited only to the UK with most of Europe and the US still selling the iMac at its original pricing.

Related roundups: iMac, Mac mini, Apple TV

Top Rated Comments

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6 weeks ago
Apple TV Journal

Entry for June 18, 2014:

After 7 years, 6 months, 15 days, I'm still a hobby.
Rating: 14 Votes
6 weeks ago
If this keeps going on, it's gonna end up rivaling the Mac Pro drought of 12',13.'
Rating: 9 Votes
6 weeks ago
wow starting today buying 2 years old hardware costs even less!!
Rating: 7 Votes
6 weeks ago
Guess new Apple TV incoming
Rating: 6 Votes
6 weeks ago
I have been waiting forever for an updated Mac Mini and I guess this just means it's going to be a while longer still.

I think it could be time to go Ableton Live on a PC instead of Logic / Mac.

Apple have bored me into defection!
Rating: 4 Votes
6 weeks ago

Apple’s getting rid of inventory. Mac Mini = Dead.


... they have said before every single Mac Mini update since it was launched.

I don't know where this idea keeps coming from. It's a popular enough model, it fills an important role, and this thinning of inventory occurs in all Apple's product lines before an update. Why should this be any different?
Rating: 4 Votes
6 weeks ago
Does this mean a New Mac Mini?
Rating: 4 Votes
6 weeks ago
The USD is also stronger. This is likely a price adjustment in that vein.
Rating: 4 Votes
6 weeks ago
Lowering a expensive device that cost hundreds of euro's with just €10,- euro's is simply silly and not something to take seriously, period.
Rating: 3 Votes
6 weeks ago
Ridicolous cut for a 2012´s old computers (yes, current Mac mini are 2012´s computers)
Rating: 3 Votes

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