Apple's annual developer conference in San Francisco.
Apple Cuts Prices on Mac Mini and Apple TV in Europe, iMac in UK
Pricing on the Mac mini dropped between €30 and €60, depending on the country and model. Most European stores are now offering the entry-level Mac Mini for €619 with the quad-core and OS X server models selling for €819 and €1019, respectively, although some euro countries such as Germany are showing slightly lower pricing of €599/€799/€999. In the UK, the entry-level Mac Mini remains the same at £499, with price drops between €30 and €50 being applied to the quad-core and server models.
Apple also cut the prices on the Apple TV in Europe, reducing the cost by €10/£20. The once €109/£99 media streaming device is now available for €99/£79 throughout most of Apple's European stores. While Europe saw a reduction, the Apple TV price remains the same in the US at $99.
Along with the new entry-level 21.5-inch iMac, Apple UK also lowered the cost of existing iMac models. The existing 21.5-inch models were lowered by £100, while the 27-inch models saw similar reductions of £150. The reduction appears to limited only to the UK with most of Europe and the US still selling the iMac at its original pricing.