Apple's Acquisition of Beats Electronics to End Several Third-Party Partnerships
According to Hewlett-Packard (via CNET), which sells laptops with "Beats Audio" branded speakers, the company will cease to develop products with new Beats Audio technologies at the end of 2014. Under the terms of its deal with Beats, HP will continue to sell devices though 2015, however, with the licensing agreement terminating after that period.
A company spokesman said in an email that HP is allowed to continue developing products with new Beats Audio technologies through 2014. But it's allowed to continue selling devices with the Beats Audio logo and technology through 2015. HP says it's planning an aggressive lineup of new products that includes the Beats branding through 2014.Beats will also be ending an ongoing partnership with design firm Ammunition (via TechCrunch), which has created the company's lineup of headphones and speakers, including the Beats Studio, Beats Pro, and Beats Pill. The transition away from Ammunition will happen over the next few months as Apple takes over designing new Beats hardware, under the leadership of Apple marketing head Phil Schiller.
Apple first announced its $3 billion Beats purchase earlier this afternoon, with Tim Cook suggesting Beats was the first music subscription to "get it right," as both Apple and Beats believe that a "great music service requires a strong editorial and curation team."
Beats' co-founders Jimmy Iovine and Dr. Dre will both take on roles with Apple, with the entire Beats team serving under iTunes chief Eddy Cue.