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Apple Named Most Valuable Billion Dollar Brand in America

Apple has been named the most valuable billion-dollar company in the United States by brand identity firm Brand Finance, reports the Silicon Valley Business Journal.

brand_finance_apple
The standing was revealed in a new rankings report done by the firm which listed the top 50 billion-dollar brand names in the U.S., as Apple's $104.6 billion valuation was ahead of other technology companies including Google, Microsoft and Verizon which were valued at $68.6 billion, $62.8 billion, and $53.5 billion, respectively.

Throughout the past year, a number of other sources have also regarded Apple to be among the world's most valuable companies, with brand identity firm Interbrand putting the company's value above Coca-Cola and American business magazine Forbes heralding Apple as the world's "Most Admired Company" ahead of Amazon.

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19 weeks ago

Don't forget though, they're "haunted."


In before "Apple is doomed!"

Take that Kane!

I don't see Samsung or HTC on there though...
Is HTC even a billion dollar company...?


Kane your a looser!
Doomed not!
WSJ needs to fire who ever hired her!


But that lady's book said they're DOOMED!!!! :-/


Except this "accolade" is due to success of current products, all conceptually birthed in the Jobs era. "Haunted," which I personally think is premature and based on thin air, discusses its future. There is no logical connection between the two. Cook still has to prove himself as a successor to Jobs, not a clone of Scully, Spindler, or Amelio. I don't take too much import to this "award" as its a reflection of Apple's past success, not a predictor of its future.
Rating: 9 Votes
19 weeks ago
Don't forget though, they're "haunted."
Rating: 5 Votes
19 weeks ago
Dat all seeing Apple eye.

Scary.
Rating: 5 Votes
19 weeks ago
In before "Apple is doomed!"

Take that Kane!

I don't see Samsung or HTC on there though...
Is HTC even a billion dollar company...?
Rating: 5 Votes
19 weeks ago

You know Apple and Google are the only reason AT&T and Verizon are on that list at all.


My guess is people would still be using cell phones even if Apple didn't exist.
Rating: 4 Votes
19 weeks ago

Pretty good for a "haunted" and allegedly dieing company! :apple:


I believe there's a difference between being on a decline vs dying. Unless one is being over-dramatic.
Rating: 3 Votes
19 weeks ago
Google at $1200 a share with a P/E of 33. Apple at $530 a share with a P/E of 13. I think those figures tell it all about which company is the most valuable and respected tech company on the planet.

YTD even Microsoft has outperformed Apple in share value by a huge amount. Apple's so-called value isn't worth anything on Wall Street. The company most likely to be doomed is still Apple, first and foremost. They can spin it any way they want but Google is considered a much more valuable company than Apple. Google is seen as going places in the future and Apple is seen as going nowhere. Having control over "the internet of things" is seen as having more value than "one new iPhone after another." Google is going up in value. Apple is going down in value. That's a fact.
Rating: 3 Votes
19 weeks ago
Yeah they are worth a lot, they have a bunch of morons willing to buy an 8GB old phone for $700!
Rating: 3 Votes
19 weeks ago

In before "Apple is doomed!"

Take that Kane!

I don't see Samsung or HTC on there though...
Is HTC even a billion dollar company...?

I'll refer you to the title of the article. You'll see why they're not on there. (not that they would be anyway...)
Rating: 3 Votes
19 weeks ago
This is a list of most valuable brands "by estimating the royalty rate that would be charged for use of the brand and factoring in future revenue."

So this is either more sketchy analyst guesswork disguised as 'analysis' or it's just a statement of the obvious.
Rating: 3 Votes

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