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Apple Named Most Valuable Billion Dollar Brand in America

Apple has been named the most valuable billion-dollar company in the United States by brand identity firm Brand Finance, reports the Silicon Valley Business Journal.

brand_finance_apple
The standing was revealed in a new rankings report done by the firm which listed the top 50 billion-dollar brand names in the U.S., as Apple's $104.6 billion valuation was ahead of other technology companies including Google, Microsoft and Verizon which were valued at $68.6 billion, $62.8 billion, and $53.5 billion, respectively.

Throughout the past year, a number of other sources have also regarded Apple to be among the world's most valuable companies, with brand identity firm Interbrand putting the company's value above Coca-Cola and American business magazine Forbes heralding Apple as the world's "Most Admired Company" ahead of Amazon.

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24 weeks ago

Don't forget though, they're "haunted."


In before "Apple is doomed!"

Take that Kane!

I don't see Samsung or HTC on there though...
Is HTC even a billion dollar company...?


Kane your a looser!
Doomed not!
WSJ needs to fire who ever hired her!


But that lady's book said they're DOOMED!!!! :-/


Except this "accolade" is due to success of current products, all conceptually birthed in the Jobs era. "Haunted," which I personally think is premature and based on thin air, discusses its future. There is no logical connection between the two. Cook still has to prove himself as a successor to Jobs, not a clone of Scully, Spindler, or Amelio. I don't take too much import to this "award" as its a reflection of Apple's past success, not a predictor of its future.
Rating: 9 Votes
24 weeks ago
Don't forget though, they're "haunted."
Rating: 5 Votes
24 weeks ago
Dat all seeing Apple eye.

Scary.
Rating: 5 Votes
24 weeks ago
In before "Apple is doomed!"

Take that Kane!

I don't see Samsung or HTC on there though...
Is HTC even a billion dollar company...?
Rating: 5 Votes
24 weeks ago

You know Apple and Google are the only reason AT&T and Verizon are on that list at all.


My guess is people would still be using cell phones even if Apple didn't exist.
Rating: 4 Votes
24 weeks ago
Yeah they are worth a lot, they have a bunch of morons willing to buy an 8GB old phone for $700!
Rating: 3 Votes
24 weeks ago
Google at $1200 a share with a P/E of 33. Apple at $530 a share with a P/E of 13. I think those figures tell it all about which company is the most valuable and respected tech company on the planet.

YTD even Microsoft has outperformed Apple in share value by a huge amount. Apple's so-called value isn't worth anything on Wall Street. The company most likely to be doomed is still Apple, first and foremost. They can spin it any way they want but Google is considered a much more valuable company than Apple. Google is seen as going places in the future and Apple is seen as going nowhere. Having control over "the internet of things" is seen as having more value than "one new iPhone after another." Google is going up in value. Apple is going down in value. That's a fact.
Rating: 3 Votes
24 weeks ago

Pretty good for a "haunted" and allegedly dieing company! :apple:


I believe there's a difference between being on a decline vs dying. Unless one is being over-dramatic.
Rating: 3 Votes
24 weeks ago

You just showed you don't have a clue how share prices work. Wall Street clearly values Apple more than Google. The metric you are looking for is "market value" also know as market capitalization or market cap. Share price is determined by how many stocks you have issued which is completely under your control. For instance, I can have a higher stock price than Google by issuing just one share of stock at $1300. As long as my company is valued at least $1300 of course. Then I have a stock price higher than Google. Apple issues more shares than Google hence the stock price is lower but they could just issue less shares if they wanted to just make the stock price look lower. Likewise, Google could just do a stock split and make their stock price just $10 if they wanted to. (Neither moves would actually change the market value though.)

Therefore share price is only useful for comparing a particular company's value over time and even then it doesn't work when stocks are split and more shares are issued.

Market value is what you're looking for if you want to compare value between companies. And Apple's market value according to Wall Street is over 100 billion more than Google.

These charts might help you understand where Google is compared to Apple:
http://qz.com/137191/googles-record-valuation-is-still-130-billion-short-of-apples/

And some basics on share price vs market cap:
http://stocks.about.com/od/evaluatingstocks/a/stocksmarketcap.htm

Please do some research before you make yourself look silly on public forums.


after reading so many posts in al the threads about the share price and market position,

've come to the realization, that 98% of the people on this forum, especially those who've run out to buy Apple stock do not actually understand what a stock is, how it works and what a publicly traded stock actually is.

And unless we dump everytone into a lecture hall for a few hours, i dont think they've got the collective brain power to get it.

But I Applaud you for trying to actually attempt to talk sense to everyone.
Rating: 3 Votes
24 weeks ago

Dude....Look up the treo.

Found an old one in a drawer and was reminded of where we were before the iPhone showed up.

Crappy OSs
stylus (pet peeve of mine)
Really crappy OSs in crappy phones.
Blackberry was considered top of the line smart phone (laughable)
texting with number pads....
Reading email was tedious...at best
web surfing...forget about it....
etc.


your example of what came before doesn't prove anythign you say.

You cannot speculate what WOULD have happened compared to what did happen. Apple shocked us by releasing something that most people weren't really expecting yet. (There were companies working towards this overall trend, but nobody really expected aApple to do it).

You have no clue. I have no clue. Saying "well, the treo was ******, so therefore everything else they made in the future would have been ****** too" is a logical fallacy.

TYhe only statement you can say is "at the time, The devices were comparitavely crappy in my opinion to what apple brought"

that is the only true statement.

however, we are free to speculate all we want. thats why human beings evolved an imagination.

I'm going to play the speculation game now too, cause im tired and my imagination is runnign wild:

Apple never releases the iPhone. Tech companies realize that the Cell phone is a dying tech and is only a middleware to the gaining of knowledge. the fastest way is direct brain communication with the internet. Tech companies decide instead of being Profit motivated first, they dump all their R&D into implants and instantaneous data request directly from the cerebral cortex. Mankind advances at staggering new paces and within 30 years man is on the moon setting up colonies. All of this was able to happen because Apple's iPhone didnt prove to tech companies that you could make billions on cell phones, so they diversified and invested elsewhere.
Rating: 3 Votes

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