Apple Named Most Valuable Billion Dollar Brand in America

Apple has been named the most valuable billion-dollar company in the United States by brand identity firm Brand Finance, reports the Silicon Valley Business Journal.

brand_finance_apple
The standing was revealed in a new rankings report done by the firm which listed the top 50 billion-dollar brand names in the U.S., as Apple's $104.6 billion valuation was ahead of other technology companies including Google, Microsoft and Verizon which were valued at $68.6 billion, $62.8 billion, and $53.5 billion, respectively.

Throughout the past year, a number of other sources have also regarded Apple to be among the world's most valuable companies, with brand identity firm Interbrand putting the company's value above Coca-Cola and American business magazine Forbes heralding Apple as the world's "Most Admired Company" ahead of Amazon.

Top Rated Comments

Chupa Chupa Avatar
132 months ago
Don't forget though, they're "haunted."
In before "Apple is doomed!"

Take that Kane!

I don't see Samsung or HTC on there though...
Is HTC even a billion dollar company...?
Kane your a looser!
Doomed not!
WSJ needs to fire who ever hired her!
But that lady's book said they're DOOMED!!!! :-/
Except this "accolade" is due to success of current products, all conceptually birthed in the Jobs era. "Haunted," which I personally think is premature and based on thin air, discusses its future. There is no logical connection between the two. Cook still has to prove himself as a successor to Jobs, not a clone of Scully, Spindler, or Amelio. I don't take too much import to this "award" as its a reflection of Apple's past success, not a predictor of its future.
Score: 9 Votes (Like | Disagree)
Skika Avatar
132 months ago
Dat all seeing Apple eye.

Scary.
Score: 5 Votes (Like | Disagree)
lolkthxbai Avatar
132 months ago
In before "Apple is doomed!"

Take that Kane!

I don't see Samsung or HTC on there though...
Is HTC even a billion dollar company...?
Score: 5 Votes (Like | Disagree)
MattG Avatar
132 months ago
Don't forget though, they're "haunted."
Score: 5 Votes (Like | Disagree)
AppleScruff1 Avatar
132 months ago
You know Apple and Google are the only reason AT&T and Verizon are on that list at all.

My guess is people would still be using cell phones even if Apple didn't exist.
Score: 4 Votes (Like | Disagree)
LordVic Avatar
132 months ago
Dude....Look up the treo.

Found an old one in a drawer and was reminded of where we were before the iPhone showed up.

Crappy OSs
stylus (pet peeve of mine)
Really crappy OSs in crappy phones.
Blackberry was considered top of the line smart phone (laughable)
texting with number pads....
Reading email was tedious...at best
web surfing...forget about it....
etc.
your example of what came before doesn't prove anythign you say.

You cannot speculate what WOULD have happened compared to what did happen. Apple shocked us by releasing something that most people weren't really expecting yet. (There were companies working towards this overall trend, but nobody really expected aApple to do it).

You have no clue. I have no clue. Saying "well, the treo was ******, so therefore everything else they made in the future would have been ****** too" is a logical fallacy.

TYhe only statement you can say is "at the time, The devices were comparitavely crappy in my opinion to what apple brought"

that is the only true statement.

however, we are free to speculate all we want. thats why human beings evolved an imagination.

I'm going to play the speculation game now too, cause im tired and my imagination is runnign wild:

Apple never releases the iPhone. Tech companies realize that the Cell phone is a dying tech and is only a middleware to the gaining of knowledge. the fastest way is direct brain communication with the internet. Tech companies decide instead of being Profit motivated first, they dump all their R&D into implants and instantaneous data request directly from the cerebral cortex. Mankind advances at staggering new paces and within 30 years man is on the moon setting up colonies. All of this was able to happen because Apple's iPhone didnt prove to tech companies that you could make billions on cell phones, so they diversified and invested elsewhere.
Score: 3 Votes (Like | Disagree)

Popular Stories

Delta Feature

Delta Game Emulator Now Available From App Store on iPhone

Wednesday April 17, 2024 9:58 am PDT by
Game emulator apps have come and gone since Apple announced App Store support for them on April 5, but now popular game emulator Delta from developer Riley Testut is available for download. Testut is known as the developer behind GBA4iOS, an open-source emulator that was available for a brief time more than a decade ago. GBA4iOS led to Delta, an emulator that has been available outside of...
iOS NES Emulator Bimmy Feature

NES Emulator for iPhone and iPad Now Available on App Store [Removed]

Tuesday April 16, 2024 11:33 am PDT by
The first approved Nintendo Entertainment System (NES) emulator for the iPhone and iPad was made available on the App Store today following Apple's rule change. The emulator is called Bimmy, and it was developed by Tom Salvo. On the App Store, Bimmy is described as a tool for testing and playing public domain/"homebrew" games created for the NES, but the app allows you to load ROMs for any...
iPhone 15 Pro Action Button Translate

All iPhone 16 Models to Feature Action Button, But Usefulness Debated

Tuesday April 16, 2024 6:54 am PDT by
Last September, Apple's iPhone 15 Pro models debuted with a new customizable Action button, offering faster access to a handful of functions, as well as the ability to assign Shortcuts. Apple is poised to include the feature on all upcoming iPhone 16 models, so we asked iPhone 15 Pro users what their experience has been with the additional button so far. The Action button replaces the switch ...
maxresdefault

Hands-On With the New App Store Delta Game Emulator

Wednesday April 17, 2024 12:19 pm PDT by
A decade ago, developer Riley Testut released the GBA4iOS emulator for iOS, and since it was against the rules at the time, Apple put a stop to downloads. Emulators have been a violation of the App Store rules for years, but that changed on April 5 when Apple suddenly reversed course and said that it was allowing retro game emulators on the App Store. Subscribe to the MacRumors YouTube channel ...
iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...