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Apple Announces iPad 4 Relaunch, Confirms 8 GB iPhone 5c Limited to Select Countries

ipad_4_399After the fourth-generation iPad reappeared on Apple's online storefront earlier today, the company has issued a press release confirming the return of the device to the company's product lineup. The iPad with Retina Display will replace the iPad 2 as the company's entry-level full-sized tablet option.
“Now for $399 customers can get iPad with a stunning 9.7-inch Retina display, fast A6X chip, and 5MP iSight camera, offering a dramatic upgrade in power, performance and value compared to the iPad 2 it replaces,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The iPad line sets the gold-standard in mobile computing and all iPads have access to the largest and best ecosystem of more than 500,000 iPad optimized apps from the App Store.”
The 16 GB WiFi-only iPad 4 is available for $399, while the WiFi + Cellular model starts at $529 in the U.S., with both black and white color options available. The iPad with Retina Display will be sold through the Apple Online Store, Apple's retail stores and select Authorized Apple Resellers. Customers looking for additional storage capacity beyond 16 GB must purchase the iPad Air, which is available in 16, 32, 64 and 128 GB options.

In line with earlier rumors, Apple today also started selling a new 8 GB iPhone 5c in select countries. The new 8 GB model with five color options is available in Apple's UK online store for £429 unlocked, making it £40 cheaper than the comparable 16 GB model.

Distribution of the new lower-capacity model is, however, rather limited, with Apple confirming to Fortune's Philip Elmer-DeWitt that the 8 GB model will only be available in the UK, France, Germany, Australia, and China.

Related roundups: iPhone 6, iPad Air

Top Rated Comments

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7 months ago
-- removed by user --
Rating: 30 Votes
7 months ago
How are people complaining about this move? Clearly the ipad 4 is more suitable at $399 than the ipad 2 was.
Rating: 23 Votes
7 months ago
Better the iPad 4 as a cheaper option than the iPad 2. The iPad 4 is far more an appealing option for today's consumer.
Rating: 22 Votes
7 months ago
This is a pretty decent idea. The iPad 4 is still a powerful tablet, it doesn’t have anything “missing” like the iPad 2 ... and it only gives up some small % of performance and dimension for $100 savings (if you’re only considering a full sized iPad).

:cool:
Rating: 18 Votes
7 months ago
Anyone who shelled out $400 for an iPad 2 in the last couple of months is probably fuming right now.
Rating: 17 Votes
7 months ago
This discontinuing and relaunching of old products seems very un-apple like. They seem lost. I don't even usually say this, but Steve REALLY wouldn't have let this happen. Apple is supposed to move forward, not backward.
Rating: 13 Votes
7 months ago
My 2 cents:

I thought selling the iPad 2 was cheesy as it doesn't have the retina display, but the iPad 4 at 16GB is fantastic for that price point.

I read some of the messages and seen the comments about 'milking this line' or 'how innovative selling an older product'.

Look at it from this perspective - not everyone cares (or even knows) about the technical differences between the 4 and Air.

Do you think someone like my mother in law, who can barely type on a computer, gives a crap whether or not it's the A-535 or A7883939393 chip?

NO.

Does she care about having a ton of GB space to save movies or other stuff on?

NO. She may think GB means Green Bay for crying out loud. lol

Will she want a fantastic looking display to check her email and surf the web, receive texts from her grandkids when they're not able to visit.

Will she want a device that's incredibly easy to use?

YES.

Will the iPad 4 16 GB PERFECTLY suit that need.

YES! In a huge way. Especially at that price point.

My point is just because YOU may not agree with their decision and think it's stupid....don't think it won't sell.

I'm not saying this is perfect for seniors either. Think of parents looking for a Christmas gift for their kid who may not need more than 16GB. Lots of possibilities out there.

I don't think is Apple harming their own market share. In fact, I bet they sell more iPads now that they have a lower option Retina display. To me, this is just like a car manufacturer - you'll have people who will want to buy the high end vehicles and you'll have those buying the lower end.

Are their needs being met?

Absolutely.

Are yours? Maybe not. So go buy that higher end option.

But maybe you'll see there are other view points and factors to consider.

Cheers,
Keebler
Rating: 13 Votes
7 months ago
People in this thread need to calm down. Look... Apple was selling the iPad 2 for $399 which was a huge rip off for how old it was. Now, you can buy an iPad 4 for $399. The iPad 4 is still a great iPad and a huge upgrade from the iPad 2.
Rating: 11 Votes
7 months ago
How is this story any different than the one below it?
Rating: 10 Votes
7 months ago

I cant believe this. Instead of pushing out old products again, they should Focus on new ones.

Apple is lost.


Give me a break. This has literally nothing to do with whether or not they focus on new products. It's replacing a very old ipad with an old-but-significantly-newer ipad. Better value for low-cost buyer and, again, literally 100% unrelated to development of new products. Step back from the ledge man.
Rating: 9 Votes

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