As of mid–2013, Apple had 320 million iCloud accounts with 900 billion iMessages sent, a number that would be significantly higher today, taking into account 40 billion iMessages a day.
In comparison, popular messaging service WhatsApp, which was just purchased by Facebook, processes 50 billion messages per day. BlackBerry Messenger users on Android, iPhone, and BlackBerry phones send and receive upwards of 10 billion messages per day.
iMessage and FaceTime have become increasingly important messaging services for Apple over the course of the last year, and the company recently enhanced FaceTime with FaceTime Audio for both iOS devices and Macs, putting the video service on par with other apps like Skype.
During the meeting, Cook also announced impressive Apple TV sales numbers topping $1 billion and said the company had not lost its "innovative DNA."
Update 12:46 PM PST: According to The Wall Street Journal reporter Daisuke Wakabayashi, Apple CEO Tim Cook told shareholders that the company processes "several billion" iMessages per day, with the 40 billion number referring to notifications.