The company has signed a deal to put its iPad-based payment systems inside Whole Food Market grocers in the U.S., where they’ll be used at counters that sell ready-to-consume products — from pizza and sandwiches to coffee, beer and wine — as a supplement to the conventional checkouts at the front of the store. Customers will be able to pay with credit and debit cards, cash and, in some locations, by using the Square Wallet smartphone app. The idea is to expedite things both for people making a quick purchase from one of these venues and for those who are at the checkouts with a cartful of groceries.It's unclear if Whole Foods will use the Square Stand cash register or some other iPad solution, but TIME says some locations will support the Square Wallet app.
The deal makes Whole Foods the second major retailer to roll out Square's technology. In 2012, Square and Starbucks formed a partnership that saw Square take over credit card processing at Starbucks stores in the U.S.