Sprint Sells 5.6M Smartphones in Q4 2013, Stops Reporting iPhone Numbers - MacRumors
Skip to Content

Sprint Sells 5.6M Smartphones in Q4 2013, Stops Reporting iPhone Numbers

by

sprint_logoSprint today announced that it sold 5.6 million smartphones in the fourth quarter of 2013 and 20.5 million smartphones for the year. It is unclear how many of those smartphones were iPhones as the carrier is following Verizon Wireless and AT&T in not breaking down its smartphone sales or activations by platform.

Sprint added 682,000 customers in the last three months of the calendar year, bringing its total customer base to 53.9 million subscribers. Total retail postpaid churn was 2.15%, down slightly from the 2.18% measured in the year ago quarter. The company reported a loss of $1 billion, which is less than the $1.3 billion it lost in Q4 2012.

Sprint ended the year with 53.9 million Sprint platform subscribers – its highest level ever – after adding 58,000 postpaid subscribers, 322,000 prepaid subscribers and 302,000 wholesale and affiliate subscribers in the fourth quarter. Sprint sold 5.6 million smartphones in the fourth quarter and 20.5 million smartphones for the year with smartphone sales mix reaching 95 percent for postpaid and 66 percent for prepaid in the quarter.

Earlier this year, Sprint competitor Verizon announced smartphone activations of 8.8 million along with 1.7 million new subscribers in Q4 2013, while AT&T activated 1.2M postpaid smartphones and gained 809,000 new subscribers in the quarter.

Sprint becomes the first US carrier to lose money this quarter as it continues to struggle. Recent rumors suggest Sprint parent company Softbank may be interested in acquiring rival T-Mobile, but regulators have already expressed opposition to the deal.

Top Rated Comments

Agent OrangeZ Avatar
158 months ago
Sprint better not buy T-Mobile.

T-Mobile is shaking up this industry and having lots of success. Sprint is an example of how NOT to run a wireless carrier.
Score: 5 Votes (Like | Disagree)
Plutonius Avatar
158 months ago
But yet and still the other three report iPhone numbers. The iPhone is still extremely relevant don't get it twisted

None of the top four mobile companies are reporting iPhone numbers now.
Score: 3 Votes (Like | Disagree)
kdarling Avatar
158 months ago
Whats the logic behind not reporting iPhone numbers? It seems like all of the big carriers are doing this now.
What was the logic behind reporting them in the first place? Carriers didn't report activations by brand until the iPhone.

It was pretty clear that it was an Apple requirement then, so perhaps it's an Apple requirement now that they stop.

(Reporting activations was misleading anyway, since it included activations of used devices, which was usually about 10% of iPhone numbers. But since most people confused activations with sales, it always worked to Apple's PR advantage.)

In short, it feels like another Tim Cook change, similar to changing forecasts to be more reasonable.
Score: 2 Votes (Like | Disagree)
StrongArmmed Avatar
158 months ago
Sprint better not buy T-Mobile.

T-Mobile is shaking up this industry and having lots of success. Sprint is an example of how NOT to run a wireless carrier.

DOJ has already expressed opposition to the deal. The only way it happens would most likely require both carriers to divest of some spectrum (which neither could really afford to do).

I'd also think Sprint shareholders would HAVE to remember the cluster-f that buying Nextel created. That was a match made in hell. I hated that Sprint bought Nextel because as a then-Nextel customer, things went to ****. Quickly. That would happen with T-Mobile too, I'm certain.
Score: 2 Votes (Like | Disagree)
158 months ago

It is unclear how many of those smartphones were iPhones as the carrier is following Verizon Wireless (https://www.macrumors.com/2014/01/21/verizon-4q-2013-earnings/) and AT&T (https://www.macrumors.com/2014/01/28/att-4q2013/) in not breaking down its smartphone sales or activations by platform.
All of these US carriers march in lock-step, whether it be pricing, these new "next" plans, and now not breaking down smartphone sales. Who benefits from this?

As usual, it all stinks of collusion and there should've been a congressional hearing years ago, but they get away with it every time. Just one of the perks of being a subsidiary of the man, I guess. :eek:
Score: 2 Votes (Like | Disagree)
CrimsonKnight Avatar
158 months ago
That's totally not true. Sprint is just losing across-the-board that's why they are not reporting numbers of individual Smart phones
But yet and still the other three report iPhone numbers. The iPhone is still extremely relevant don't get it twisted

Wrong,

Please read the story, Sprint in line with Verizon/ATT and TMO are not reporting iPhone numbers. Sprint posted a small, but gain of subs last qtr.
Score: 1 Votes (Like | Disagree)

Popular Stories

imac video apple feature

Apple Released Yet Another New Product Today

Friday March 20, 2026 2:39 pm PDT by
Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and now the Nike Powerbeats Pro 2. iPhone 17e features the same overall design as...
HomePod mini and Apple TV Sage

New Apple TV and HomePod Mini Remain 'Ready' to Launch

Sunday March 22, 2026 6:33 am PDT by
Apple has unveiled nine new products this month, but the wait continues for the next-generation Apple TV 4K and HomePod mini models. In his Power On newsletter today, Bloomberg's Mark Gurman said new versions of the Apple TV and HomePod mini have been "ready" since last year, but he reiterated that Apple has held off on releasing them until the more personalized version of Siri and other...
Apple Business hero

Apple Unveils 'Apple Business' All-in-One Platform

Tuesday March 24, 2026 8:53 am PDT by
Apple today announced Apple Business, a new all-in-one platform that unifies device management, productivity tools, and customer outreach features. The service is designed to be a consolidated replacement for several of Apple's existing business-focused offerings, including Apple Business Essentials, Apple Business Manager, and Apple Business Connect. It provides organizations with a single...