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New Renderings of Apple's New Flagship San Francisco Store Reveal Massive 2-Story Sliding Glass Panels

Revised plans for Apple's proposed flagship retail store in San Francisco's Union Square include new renderings of the location, reports SocketSite. The prospective store is now pictured to feature two full-height sliding glass panels standing 44 feet tall and 23 feet wide, allowing the building to be opened up to the street. The store will also include regular glass doors that would act as a primary point of entry when the larger doors are closed.

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Apple's revised design for new San Francisco flagship store

Apple originally filed plans last May to move its existing Stockton Street flagship store three blocks north, giving the store a larger footprint and prime location in the Union Square shopping district. However, the plans quickly ran into opposition as critics panned multiple aspects of the proposal, such as the idea to remove a sculptural fountain created by late sculpture artist Ruth Asawa and the installation of a 80-foot-long windowless wall along a key pedestrian and transit corridor. Soon after, city officials made clear that significant changes would be needed for the project if it was to receive approval.

Apple then filed revised plans in August to address some of the proposal's biggest criticisms, stating that it would keep the fountain, add an eight-foot wide window along the Stockton Street frontage, and move to pull the proposed glass wall of the store back by four feet to add a greater sense of depth and more shadows for visual interest.

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Apple's original design for new San Francisco flagship store

City officials were reportedly pleased by Apple's proposed changes, although the project must still pass through full review before it can be approved. A part of that review will take place on Wednesday, February 5, as the San Francisco Historic Preservation Commission will meet to discuss Apple's request for a permit to construct the store. Apple has not announced when it plans to open the new store, and any internal targets may yet be affected by San Francisco's review and permitting processes.

Thanks, Cody!

Top Rated Comments

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9 months ago
You'd need at least two cave trolls to open those doors each morning.
Rating: 16 Votes
9 months ago
Wait, so when the big glass partitions are open, you're basically going to have a huge non-climate controlled space with pigeons flying around?
Rating: 15 Votes
9 months ago
No Apple logo?
Rating: 8 Votes
9 months ago

I was more concerned about the architects apparent lack of depth perception.


They're going for a more iOS 7 like flat design. :D
Rating: 8 Votes
9 months ago

No Apple logo?


I was more concerned about the architects apparent lack of depth perception.
Rating: 7 Votes
9 months ago
The sad part is, it's just a really butt-ugly building. Come on, Apple, you can do better, much better. Throw this in the trash and start over. If I were an architect designing something in a city, I would ask myself "How will this building look in 10 years? What about 25 or 50 years?". I don't think this design holds up. If your answer to that question is "It doesn't matter because it'll probably be torn down by then anyway", you are probably a crappy architect.

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I remember Steve Jobs saying something about Cupertino not having enough foot-traffic to warrant a retail store. It's quite unfortunate because I'm from Cupertino and I would love to see an Apple Store in our city. :(


That's definitely the case. I mean Cupertino doesn't even really have a "downtown", it's just a sprawl of strip malls, restaurants and suburban residence. There's no focus to it. Nothing is easily walked to from anything else. And, there is already an Apple Store in Apple's HQ anyway.

San Jose might be a possibility, but San Jose's downtown is really dead, again no foot traffic anywhere near the level of SF's Union Square.
Rating: 3 Votes
9 months ago
They keep forgetting to put the corner hot dog stand in their design images.
Rating: 3 Votes
9 months ago

This is unbuildable and extremely misleading.
Look at the thickness of the upper level ceiling plane - there is no depth for roof structure, lighting, air conditioning, etc. It's a quite ridiculous rendering for the architects to have produced, particularly for public viewing!


Guess, you'll be pretty amazed, when the building is up, looking exactly like these renderings, then. : )

Foster+Partners anin't no joke — http://www.fosterandpartners.com/projects/

PS: @everyone: The underside of the ceiling, and the underside of the first floor is clearly angled. There is nothing 'embarrassing', 'ridiculous' or wrong with the perspective of the render. Everything is made/angled to look super thin — kind of like the design of the MacBook Air.


Rating: 3 Votes
9 months ago
Although the text says that there's an 8-foot window along the side street, the rendering doesn't show it. Even if it were there, an 8 foot window is negligible compared with that huge expanse of grey. If I remember correctly, one of the biggest complaints was that massive impersonal wall. It looks like that hasn't changed.
Rating: 3 Votes
9 months ago

For once, I secretly wish that Apple would just throw in the towel and abandon plans for this disastrous San Francisco store, and instead relocate its "flagship" store to somewhere else.


Uh huh. You 'secretly' wish, do you?

If you think that going through an actual architectural review, and having people complain that you are going to tear out and get rid of a significant piece of public art, is 'disastrous', then you should never try to have anything built anywhere that has actual zoning laws. (Although, given your obvious lack of experience with any such thing, that's probably not a particularly demanding request.)

Apple, stop your patronage of and bringing revenue and commerce into an uptight socialist city that is determined to screw you at every opportunity.


Goodness. You poor boy. Show us on the architectural diagram where San Francisco touched you.

Apple has values, and they much more closely align with San Francisco's than they do with yours, it appears. Either suck it up, or find another computer company and become one of the self-righteous Apple-haters.
Rating: 2 Votes

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