Reserve iPhone 5s or iPhone 5c online today for pickup at an Apple Retail Store beginning September 20. When you come in, we'll help you pick the right rate plan, transfer your contacts, set up your email, and more.Apple's reservation system, which was revamped last year, is designed to thwart would-be scalpers, an issue that has plagued Apple releases in China for years.
Under the system, consumers are able to reserve a phone for pickup, but are still required to visit an Apple Retail Store on launch day to purchase and setup the device.
It appears that initial supplies of the iPhone 5s are limited, and multiple stores have sold out of all models of the iPhone 5s, though some are still offering the "Space Gray" 16GB version. Most models of the iPhone 5c remain in stock.
Apple is not accepting pre-orders for the iPhone 5s. Instead, U.S. customers will be able to purchase the device online beginning at 12:01 AM Pacific Time on Friday, September 20 and at 8:00 AM in retail locations. Order periods for the rest of the world appear to be staggered, with online ordering times varying based on local time.