Apple has asked developers to prepare for Safari Push Notifications, a new feature included in OS X Mavericks, according to Cult of Mac.
Safari Push Notifications allow websites to send push notifications to website users even when Safari is not running.
OS X Mavericks introduces a powerful new way to keep users engaged with your website. You can now use the Apple Push Notifications Service to send notifications to your website users, right on their Mac desktop — even when Safari isn’t running. Safari Push Notifications work just like push notifications for apps. They display your website icon and notification text, which users can click to go right to your website.
Apple offers extensive implementation information on Safari Push Notifications on its developer website and iMore has looked at the feature previously.
Mavericks also adds new interactivity to push notifications, allowing users to perform tasks like replying to an iMessage, or deleting an email, right from the notification. OS X Mavericks is expected to be released later this fall.
Top Rated Comments
Guys, this is Apple. Of course you aren't going to get spammed. It's opt-in and sites must be registered with Apple.
From iMore (http://www.imore.com/os-x-mavericks-preview-website-push-notifications):
Glassed Silver:mac
This new feature sounds super annoying.