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Leap Wireless Reports Improved iPhone Sales Amid Customer Losses

iphone_5_black_whiteLeap Wireless today reported its first quarter financial results, noting improved iPhone sales amidst significant customer and revenue losses. Leap, which began offering the iPhone in June of 2012 through its subsidiary Cricket Wireless, announced in February that weak iPhone sales would prevent it from purchasing its full allotment of iPhones from Apple.
We are also seeing improved sales of our iPhone® offering, having worked with Apple on new advertising, pricing plans and other promotions, and we look forward to continuing to collaborate with them.
Despite an increase in iPhone sales, Leap Wireless is reporting a loss of 93,000 customers, along with a 4.3% decline in total revenue to $789.9 million from $825.6 million during the year-ago quarter.

Leap has a three-year contract with Apple that requires the company to purchase at least $900 million worth of iPhone hardware. As a super-regional carrier, Leap utilizes roaming agreements to serve its 5.3 million customers.

Related roundup: iPhone 6

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Posted: 18 months ago

So by enhancing the customer experience, they expected to lose customers? :confused:


The idea is that if they didn't offer the iPhone, they might have instead experienced a 150,000 subscriber loss or more.
Rating: 1 Votes
Posted: 18 months ago
The people I generally see utilizing Cricket would be the ones to benefit from a low cost entry iPhone.....
Rating: 1 Votes
Posted: 18 months ago
I still find it unbelievable what you pay for unlimited calls in the US. :eek:
Here in Germany you can get a unlimited Voice plan for 34,95 EUR, no contract an in one of the strongest Carrier networks (Vodafone).

Source:
http://www.discotel.de/tariffs

Of course only the high-profile devices like iPhone make any sense with a contract. I expect the trend to continue.

EDIT: Allnet-Flatrate is under 30€, the upper plan already includes 500 MB of data :)
Rating: 1 Votes

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