Cricket/Leap Wireless Reports iPhone Sales Weaker Than Expected
Six months after it started carrying the iPhone, U.S. regional prepaid carrier Cricket reports that it will only purchase half of its first-year commitment of iPhones by June 2013, reports BGR.
Back in June 2012, Cricket started carrying the iPhone 4 and iPhone 4S after committing to buy at least $900 million worth of iPhones from Apple over the life of its deal with Apple. It got the iPhone 5 a week after it launched on the major U.S. carriers.
The carrier revealed that it is on pace to purchase only half of its first-year commitment from Apple through June 2013. The information in the filing contradicts earlier statements made by the company’s chief financial officers Jerry Elliot. The executive previously said that “sales of Apple devices were pretty good in the fourth quarter” and the carrier wasn’t concerned about meeting its commitment with Apple.
Cricket is generally considered one of roughly half a dozen "super-regional" carriers in the United States, with more than 5 million customers. The carrier offers a nationwide network through roaming agreements and its prepaid model offers simple pricing with no activation fees or overage charges.