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Tim Cook Comments on 5-Inch Phone Market, Reiterates Commitment to Quality Over Size

iphone_5_black_frontThere have been numerous rumors claiming that Apple is working on an iPhone with a larger screen to compete with phones from competitors like Samsung, but Tim Cook's comments during today's Q2 financial results call indicate that the company is not quite ready to make a phone with a 5-inch screen.
My view continues to be that iPhone 5 has the best display in the industry. We always strive to create the very best display. Some customers value large screen size. Others value other factors such as resolution, color quality, white balance, reflectivity, power consumption, compatibility of apps, and portability. Our competitors have made some significant tradeoffs in many of these areas to ship a larger display. We would not ship a larger display iPhone while these tradeoffs exist.
It appears that Apple will not be releasing an iPhone with a larger screen until the company's manufacturing partners can supply it with a 5-inch screen that meets its demanding criteria.

The above quote is from a rough transcript of the earnings call

Top Rated Comments

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19 months ago
So be it. HTC One, here I come. I'm looking for bigger screen, not narrower.
Rating: 80 Votes
19 months ago
Definitely ok with this. I don't really care for a 5 inch screen. It's not a feature. I don't want a giant phone I can't hold in one hand. Trying to keep inching in every single size imaginable just because Samsung and LG do it would be a mistake. What's next? Build a 6 inch iPhone?

If you want a bigger screen, go buy a tablet. Oh wait, you probably already have one. And a 10 inch tablet. And a laptop. And a desktop.
Rating: 65 Votes
19 months ago
I don't care if Tim says they think 4 inches is the right size for a phone, but he straight up lied about the trade offs. I wish they wouldn't do this. How can they keep saying this stuff when the evidence completely flies in the face of such a statement? It's bizarre.
Rating: 38 Votes
19 months ago
Delusional. But what else would you expect from a guy who has destroyed 5 times more investor value in one year than Bernie Madoff stole in a lifetime?

If Apple thinks they can wish away the changing reality of the market, they (and their stockholders) are going to be in for very rude awakening. There is absoutely *nothing* I can do with my phone on a 4" screen that I can't do better on a 5" screen. 4.7" is the bare minimum these days - Apple is still trying to compete with phones that were obsolete two years ago.
Rating: 38 Votes
19 months ago
The HTC ONE's display is magnificient and bests the iPhone 5's in every category.
Rating: 37 Votes
19 months ago
Seems like a throw away comment. The 'competitors' havent really had to sacrifice quality for a larger screen. He's effectively saying that the iPad and iPad Mini screen's are of poor quality there, as they are larger than the iPhone screen.
Rating: 31 Votes
19 months ago

Apple is in the business of giving customers what is best for them, not what they want. What people say they want is not always what works best.

Specifically the larger phones. Yes, I have some 6'5" friends who feel the iPhone is too small, but they're a very small part of the market. I have fairly average sized hands, any phone wider than the current iPhone is a no-go for me. I hike a lot and use my phone as a GPS/mapping tool. I need to be able to use the GPS with one hand only, using the thumb alone for touch. I can't do that on any of the other larger-sized flagship smartphones made today.

If you have small children, you already appreciate the fact that the iPhone is one of the only flagship smartphones you can use with one hand.

As to why Apple doesn't make a lot of differently-sized iPhones for different people, it goes back to the first point. A lot of people will buy a larger-sized iPhone just because it's larger, despite the fact that it would provide a worse user experience. In the end, they'd have the sale anyway, but a larger group of customers are going to be unhappy with their experience than would otherwise have been the case. Apple won't do that.


This sentiment is so ridiculously obnoxious.

I am 6'1" with pretty average hands and I can easily use my 4.7" nexus 4 one handed. I can even reach the top right corner! It's easy. It's shocking to me that people on this board say 4" is awesome, and 5" would be absurdly huge. Think about that for a bit.

Also, lay an iPhone 5 on top of a larger phone like the GS3. Look at how SMALL the real size difference actually is. It's just poor design on Apple's part that their phone has such a huge bezel on top and bottom. Cut the bezel down, increase the screen, you have a much better device that is negligibly bigger.
Rating: 30 Votes
19 months ago
Come on, Tim! Why can't Apple release two phones in a year, one 4' and another 5'?

Some of us really love to have a bigger screen!
Rating: 26 Votes
19 months ago
They said the same thing before the iPhone 5 "we think 3inches is the best size"

Also, "we don't think anything smaller than 10inches is acceptable for a tablet"

Never trust what people in the industry say. They want you to keep buying the current stuff.
Rating: 25 Votes
19 months ago
Yes, the iPhone 5 has a great display. But with the 1080p panels on the htc one/galaxy s4, Apple will need to step up.

The 1080p displays (minus the xperia z) are very,very good looking and better then the iPhone 5. Please make atleast a 720p or even better a 1080p :).

And yes, I have a iphone 5.
Rating: 23 Votes

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