Got a tip for us? Share it...

New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

T-Mobile Retaliates Against AT&T's Negative Ad Campaign With New Anti-AT&T Ads

Tmonews reports that T-Mobile is prepping an anti-AT&T ad campaign in retaliation against the full page anti-T-Mobile ads that AT&T released last week.

AT&T's ads, which were posted in The New York Times, The Wall Street Journal, and USA Today, criticized T-Mobile for dropped calls and slow download speeds.

T-Mobile's retaliatory ads question why AT&T attempted to buy the carrier if T-Mobile's network is so unsatisfactory.

tmobileads
The war between AT&T and T-Mobile began in January, when T-Mobile CEO John Legere called the AT&T network "crap," though the relationship between the two carriers soured after AT&T failed to purchase T-Mobile following objections from the Federal Communications Commission and the Department of Justice.

T-Mobile is currently in the process of restructuring, with a plan to eliminate device subsidies and initiate lower monthly plan costs. The company plans to offer Apple products at some point in 2013.

According to Tmonews, the ads are proof prints that have been sent to T-Mobile for final approval, which means they could hit newspapers at any time.

Top Rated Comments

(View all)

19 months ago
Wow. Adverts actually worth reading, for a change.

Pass the popcorn.
Rating: 35 Votes
19 months ago
Kudos to T-Mobile. Those AT&T ads were out of order and also completely flawed.

People in glass houses...
Rating: 31 Votes
19 months ago
Idiots. They want to buy your customers, not your network. Who works at T-Mobile?
Rating: 24 Votes
19 months ago
It seems T-Mobile may have won this little tete-a-tete.

I don't know much about US networks but AT&T comes off looking pretty bad for resorting to negative tactics and being one upped.
Rating: 19 Votes
19 months ago

Idiots. They want to buy your customers, not your network. Who works at T-Mobile?


Say what you want.. If T-mobile mimics its Euro spec pricing in America, I guarantee we'll all be switching to the b T
Rating: 19 Votes
19 months ago
AT&T deserves this after their unnecessary ads attacking T-Mobile. I think they are getting worried about T-Mobile's new pricing.
Rating: 16 Votes
19 months ago
AT&T straight up said they wanted them for the spectrum.
Rating: 13 Votes
19 months ago

Idiots. They want to buy your customers, not your network. Who works at T-Mobile?


They actually wanted to buy their wireless spectrum (with the customers as a bonus), but the average consumer doesn't know that. The ads are fine from that perspective.
Rating: 11 Votes
19 months ago

Idiots. They want to buy your customers, not your network. Who works at T-Mobile?


Don't confuse perception with reality. This is a public perception game being played here.
Rating: 11 Votes
19 months ago

Idiots. They want to buy your customers, not your network. Who works at T-Mobile?


Apparently T-Mobile has enough customers who use that "crappy" network that AT&T wants to buy them. Also it looks like AT&T needs to buy customers instead of letting them freely choose their network.
Rating: 10 Votes

[ Read All Comments ]