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Apple Lifts Two-Per-Customer Order Limit on iPhone 5

In yet another sign that Apple's iPhone 5 stocks are returning to normal, Apple has lifted its limit of two iPhone 5's per customer. The top boilerplate in this image is from last week when Apple began selling the GSM iPhone 5 unlocked in the U.S., and the lower boilerplate is from today.

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In recent days, we've seen ship times for some countries drop as low as 2-4 business days. Additionally, an Apple Retail source tells us that the prior restrictions on retail iPhone 5 purchases -- two per transaction and a ten-phone lifetime limit -- have been changed to ten phones per transaction and no lifetime limit.

While normal customers are unlikely to need to purchase ten iPhones per transaction, the limits are likely aimed at the well-documented reseller phenomenon where entrepreneurs purchase Apple products in bulk and ship them to countries where those products are not yet for sale.

Since many of these devices are purchased for resale in China, it's possible that Apple's launch of the iPhone 5, iPad mini and 4th-generation iPad in that country later this month could lessen reseller demand.

The iPad mini retains its two-per-customer limit, however. Attempting to purchase more than two on the Apple Online Store displays the following notice:
A maximum of 2 iPad can be purchased per customer. Please adjust the total quantity of iPad in your order before checking out.

Top Rated Comments

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27 months ago
Phew! How was I ever going to get by with only two?!
Rating: 3 Votes
27 months ago
Wow. Apparently, Apple doesn't need a changelog for their website...the MR community does one heck of a good job at monitoring every single change. It's impressive. (not being sarcastic)
Rating: 2 Votes
27 months ago

Fiction. They can't possibly know that and I call it pure coincidence.


That's what I'm thinking too. It seems hard to believe that you change a couple of management positions and 2 weeks later supply problems are fixed.
Rating: 2 Votes
27 months ago
Looks like Apple is no longer worried about the Chinese greymarket.
Rating: 1 Votes
27 months ago
Theres still a limit of 999 though!! :p
Rating: 1 Votes
27 months ago
Something can't "return to normal" if it was never at normal to begin with. Poor writing.
Rating: 1 Votes
27 months ago
Also, they finally clarified which model it is. It's the AT&T model (not the A1429 GSM model).
Rating: 1 Votes

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