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Apple Reportedly Acquiring Streaming Video Firm Color Labs

Just after the revelation that Apple has acquired Web app startup Particle, The Next Web reports that Apple is also in the process of acquiring Color Labs. Color, which raised a substantial $41 million round of financing even before launching last year, arrived as a photo sharing service that has since morphed into a streaming video service.
We’ve heard through trusted sources that the startup was nabbed for a price that is in the ‘high double digits’, as in millions, and that the deal is ‘done’, though papers have yet to be signed.
VentureBeat reported earlier today on an email sent to at least one employee of the company stating that the company leaders had "voted to wind down the company", but Color quickly issued a brief statement claiming that it was not in the process of shutting down.

Color was founded by Bill Nguyen, who was also behind Lala Media, the streaming music service that was acquired by Apple in late 2009. The Next Web speculates on why Apple may also have been interested in Color:
As to why they’d want Color Labs? We would look to Color’s patents, which may include ones for a file format that they were working on to record HD video. Or it’s software engineering team, if Apple was impressed by their work.
Apple and Color have not yet responded to requests for comment on the situation.

Top Rated Comments

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23 months ago
Maybe they can stream the keynotes now? Pretty please? :rolleyes:
Rating: 13 Votes
23 months ago
Ha! Daring Fireball was just ripping on them again, apparently unrelated to this rumor. Seems there may be an Apple-related story in there by coincidence!

(The Color “social media” service itself does seem pretty unappealing and worth ripping on. But if they have other tech...?)
Rating: 8 Votes
23 months ago
You gotta be kidding me. Color is a laughing-stock in the tech industry. Millions in venture capital, nothing to show for it, and the CEO has gone AWOL in Hawaii. And Apple is going to buy them?? This has got to be a joke. Or Tim's head needs to be examined.
Rating: 8 Votes
23 months ago
Interesting logo, maybe they worked at Target. :)
Rating: 7 Votes
23 months ago

You gotta be kidding me. Color is a laughing-stock in the tech industry. Millions in venture capital, nothing to show for it, and the CEO has gone AWOL in Hawaii. And Apple is going to buy them?? This has got to be a joke. Or Tim's head needs to be examined.


Agreed. Dot com bubble all over again?
Rating: 5 Votes
23 months ago

Dot com bubble all over again?


More like patent bubble, I think.
Rating: 4 Votes
23 months ago

Ha! Daring Fireball was just ripping on them again, apparently unrelated to this rumor. Seems there may be an Apple-related story in there by coincidence!

(The Color “social media” service itself does seem pretty unappealing and worth ripping on. But if they have other tech...?)


considering his blog has gotten worse with apple getting more and more high profile i expect him to backpedal out of his repeated criticism of color.

df is almost unreadable with his crazed bias in every story be it google, apple, microsoft etc. i dont get it. the guy is connected and smart and hes just a pr mouthpiece
Rating: 3 Votes
23 months ago
Sounds like QuickTime Broadcaster except that QuickTime Broadcaster hasn't been updated since 2009.

When I downloaded it on my 13" 2012 MacBook Pro, it wouldn't let me open it because it said it came from an untrusted developer (I downloaded it directly from apple.com). I had to turn off Gatekeeper to open it. And it doesn't work. At all. And there's no tech support for it, even with AppleCare. And Apple doesn't seem to care enough about it to add it to the App Store.

I'd prefer Apple work on some of their core technologies in OS X, but I'm guessing this will be the foundation for more FaceTime features on the iPhone.
Rating: 2 Votes
23 months ago

Interesting logo, maybe they worked at Target. :)


More likely RAF...
Rating: 2 Votes
23 months ago
I used Color and it sucked pretty badly.
Rating: 2 Votes

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