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Apple's New iOS Device Marketing: 'Lightning' Dock Connector, 'Earpod' Headphones, 'Loop' Accessory

9to5Mac shares some new details about Apple's updates planned for today, outlining some of the marketing terms the company appears to be using for aspects of its new devices. Among the details:

First, Apple is said to have been referring to its new dock connector as "Lightning" internally, and that branding is now said to be the public name for the feature as well. The term is suggestive of speed, and it seems possible that the cables may allow for faster data transfer than existing hardware. Apple is also said to be introducing several variations of the adapter for using new devices with cables and accessories bearing the old dock connector standard, including a direct clip-on adapter and one with a short cable.


The second item relates to new headphones that appeared earlier this month in a leaked video, and today's report indicates that they will carry an "Earpod" name. On a standalone basis, they will be available at the same $29 price seen on the current headphones.

Finally, Apple is said to be launching a new "Loop" accessory for the iPod touch. While the function of the accessory appears to be unknown, it will retail for approximately $10 and be available in several difference color combinations.

The report also reiterates claims that Apple will be keeping its existing iPod touch available as a low-end model, but notes that the capacity will rise to 16 GB. And as for the iPod shuffle, which will maintain its current 2 GB capacity, the eight color options have now been identified: pink, yellow, blue, green, purple, silver, slate, and red.

Related roundups: iPod shuffle, iPod touch

Top Rated Comments

(View all)

25 months ago
Thunderbolt AND Lightning, all sounds very frightening!
Rating: 24 Votes
25 months ago
Are thoese headphones made for a human ear? :confused:
Rating: 15 Votes
25 months ago

Thunderbolt AND Lightning, all sounds very frightening!


very very frightening me,

Gallileo, Gallileo,
Gallileo, Gallileo,
Gallileo Figaro - magnificooooooo
Rating: 14 Votes
25 months ago
Rating: 12 Votes
25 months ago
Rating: 10 Votes
25 months ago

Are thoese headphones made for a human ear? :confused:


They can't possibly be any worse than the current earbuds.
Rating: 7 Votes
25 months ago

The actual earphone model is ****. The rubber comes off, and it does not feel fit in my perfect ears.


In your...perfect...ears.

lol.
Rating: 5 Votes
25 months ago
Ha they modelled them on.......






Beaker..

Rating: 5 Votes
25 months ago
It would be cool if they sell a Lighting to Thunderbolt cable. Although I can't remember the last time I actually sync'd my phone to my computer.
Rating: 4 Votes
25 months ago
Here's hoping that 10AM Pacific comes "Lightning" fast...:D
Rating: 4 Votes

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