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Apple to Ramp Up 7.85″ iPad Mini Production in September?

Digitimes reports that the long-rumored 7.85" iPad will begin volume production in September with a target of 4 million units per month.
Supply volume of Apple's 7.85-inch iPad is estimated to reach four million units per month starting in September in order to prepare for demand from year-end holidays, according to sources from the upstream supply chain.
The goal is said to launch the new device before the 2012 holiday season.


iPad Mini mockup (left) by iMore

The timing is consistent with previous rumors that Apple would be ramping production in September. iMore reported back in May that Apple was targetting an October launch for the smaller iPad with a target price in the $200-$250 range. iMore also lumped in the iPad Mini to be announced alongside the next iPhone on the rumored September 12th media event.

The September 12th date seems certain for an Apple media event as it has been verified by a number of publications. Apple has yet to officially announce an event, however.

While a number of part leaks have already revealed what to expect in the next iPhone, iPad mini parts have been quite scarce. This seemingly late ramp up in production may have been intentionally timed by Apple to correspond with their launch media event in order to prevent as many leaks for this new device.

Related roundup: iPad mini

Top Rated Comments

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27 months ago
Digitimes... might as well be the Onion.
Rating: 19 Votes
27 months ago
I don't know why but I feel like I need one. Can't decide if I'd want this over my 10.1.


(-waits for trolls to tell me what Steve would/would not have allowed-)
(Edit: -reads first post...ugh.-)
Rating: 16 Votes
27 months ago
SJ would never Launch something before the holiday!
Rating: 11 Votes
27 months ago
"Honey..u know how we hate when the 18 m/o baby cries because her sister won't let her play with the iPad? Well, I found a solution..And the only reason im gonna do this is to eliminate some stress out of your life..Because I love u"
Rating: 11 Votes
27 months ago

Except every single iPhone and iPod... :rolleyes:

It's interesting that in this event the iPad mini will be the show-stopper instead of the iPhone.


Look up in the sky...Right now. Did u see it? It was the joke going over ur head.
Rating: 8 Votes
27 months ago

Sad that Apple is so quick to toss out Steve Jobs' opinions now that he's dead. Steve knew that the public wanted a 10 inch screen.... hence why iPads dominate the market and no one can even name an android tablet. He would have never let this 7 inch iPad happen.


I hope that was sarcasm. :rolleyes:
Rating: 8 Votes
27 months ago

If this happens with either a 200 or 250 price point then android prices will crumble. There is no such thing as competition in a market where apple covers every price and spec point. This is literally exactly what happened with the iPod. They launched one, it was a hit and they easily claimed over half the market. They launched another, and the term iPod became synonymous with every MP3 player available, not to mention a 90% or so market share.


$200 iPad mini vs $200 iPod touch

Cupertino, we have a problem.
Rating: 6 Votes
27 months ago
Congrats to the upcoming Apple releases for those desiring them. Not trying to rain on anyone's parade, however, don't need a laptop even if it has Retina. Don't need a iPad mini or even 4" screen iPhone. Looking for a desktop. Any ramping up of new iMacs Apple? Irksomely waiting and trying, TRYING, to hold out for something that wasn't refreshed over 475 days and counting. Please Apple, please... Soon?!!! My current setup and situation is fast becoming untenable. :(
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Rating: 6 Votes
27 months ago
In before "There will be no iPad mini" comments
Rating: 6 Votes
27 months ago
I really did not believe they would make a smaller iPad. But these rumors just ain't quitting. I think there is a definite market for 7 inch tablets if they can get the price point down a bit. The nexus 7 is a lot of tablet for $200 and I know apple can do better.
Rating: 6 Votes

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