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Sprint to Offer Unlimited Data Plans for Next iPhone, Even if LTE Included

Earlier this month, Sprint revealed that it would continue to offer its unlimited data plans as it rolls out its first LTE devices. The news led to reasonable speculation that the policy would also apply to an LTE-enabled iPhone, which is expected to launch later this year.

CNET now reports that Sprint has confirmed plans to continue offering unlimited data for the next iPhone, regardless of whether or not the device supports LTE.
If the next iteration of the iPhone arrives with LTE, Sprint will continue to offer a no-strings unlimited plan, CEO Dan Hesse told CNET. The company is already sticking with unlimited for its first batch of LTE phones, but it was unclear whether the offer would apply to next iPhone.

"I'm not anticipating the unlimited plan would change by that point," he said. "That's our distinctive differentiator."
Hesse notes that the unlimited data plans for the iPhone have been successful for the company, attracting customers from other carriers. As announced in its earnings release earlier today, 44% of Sprint's iPhone sales during the first quarter of 2012 were to customers new to the carrier.

With LTE's faster data speeds, customers have the potential to significantly larger amounts of cellular data, and it had been unclear whether Sprint would be able to continue offering unlimited data to LTE customers for that reason. Sprint has been behind the other major U.S. carriers in its rollout of LTE support, as it initially supported WiMAX for its 4G technology, it is now moving rapidly to begin deployment of LTE to its network.

Related roundup: iPhone 6

Top Rated Comments

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35 months ago
By no means am I a sprint fan, but at least they are not going with the pack.
Rating: 20 Votes
35 months ago
Unlimited Data on Sprint is like a buffet that only has Corn Flakes.
Rating: 16 Votes
35 months ago
This is the reason why i will be switching to sprint.
Rating: 9 Votes
35 months ago
They are small and need the draw to attract customers.

the bigger companies know they can drop unlimited and people won't ditch them. Sprint has less coverage and thus needs incentives.

Good for them though
Rating: 6 Votes
35 months ago
Got my unlimited LTE from Verizon before they stopped offering it, if I hadn't, I would probably consider Sprint since they seem to be sticking with the unlimited.
Rating: 5 Votes
35 months ago

Unlimited Data on Sprint is like a buffet that only has Corn Flakes.


And I LOOOOOOVEEEE me some Corn Flakes. :D
Rating: 5 Votes
35 months ago
I would pick limited good service over unlimited poor service every time
Sprint would be my last choice for a carrier
Rating: 4 Votes
35 months ago
Good thing Sprint has such a robust LTE network set up!
Rating: 4 Votes
35 months ago

Sprint throttles users now, so it's hardly "unlimited data". We also have to discuss the concept of a network that routinely runs at dial-up speed as being all that relevant in any context.


I believe that the throttling policy only applies when tethering. There is still unlimited data without throttling on the phone itself.
Rating: 3 Votes
35 months ago
I think everyone who keeps bashing sprint is looking at them the wrong way. I was forced to be a sprint customer after the Nextel merger as most people were and leaving shortly thereafter. Bad business and management decisions got the company where they are now. It is at the very least respectable that they know they messed up and are re-farming spectrum from decommissioning iDEN towers (Network Vision) and deploying a LTE network at a respectable rate given how much behind they are. Sprint is not claiming to be the fastest or the best, they are claiming to have unlimited data no strings attached. If that works for you great. I just don't understand the persistent bashing because sprint doesn't work for you or them not living up to expectations they never lead you to believe in the first place.
Rating: 3 Votes

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