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Apple Reportedly Looking to Launch ‘iPad Mini’ Priced at $249-$299 in Q3

Kotaku reports on claims [Google translation] from Chinese web portal NetEase regarding Apple's plans for the launch of a smaller "iPad mini" in the third quarter of this year. According to the report, Apple is planning to launch with six million units of the device at a price of either $249 or $299 in order to combat forthcoming Windows 8 products, although smaller Android tablets such as Amazon's Kindle Fire have also been viewed as targets for Apple.
NetEase claimed that the device will be released around the third quarter of this year to "counter attack" the upcoming Windows tablets. The report further claims that the devices will cost anywhere from US$249 to $299 and that there will be an initial 6 million units ready for launch.
The well-connected John Gruber has claimed that Apple has a 7.85-inch iPad in its labs, but he does not know whether the product will ever make it to market. Various claims of Apple moving closer to production of the smaller iPad have also been surfacing as rumors continue to swirl.


Mockup of 7.85-inch "iPad mini" next to iPad 2 (courtesy of CiccareseDesign)

Last December, we posted a paper mockup showing what a 7.85-inch iPad would look and feel like, coming to the conclusion that onscreen elements would remain usable even as the standard iPad resolution of 1024x768 was squeezed into a 7.85-inch display rather than a 9.7-inch screen. A 7.85-inch "iPad mini" display with a resolution of 1024x768 would carry a pixel density of 163 pixels per inch, exactly the same density as the non-Retina iPhone and iPod touch models. Consequently, content meeting Apple's interface guidelines would display at acceptable sizes on such a display.

Related roundup: iPad mini

Top Rated Comments

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30 months ago
Honestly, I wouldn't mind a 12" iPad Pro with quad-core processor, 2GB ram, 128GB of storage, 802.11ac WIFI, and pressure sensitivity for creating artwork. But will it happen? I can dream.

I'm going to give my idea to DigiTimes and tell them I'm an analyst. Expect a post in about 45 minutes.
Rating: 36 Votes
30 months ago

Wouldn't that be a little disrespectful to Steve Jobs?
He said he didn't like 7 inch tablets... (Didnt he? Or am I imagining it? :s)


Steve also said 3rd Party Apps are not needed for the iPhone (then, in 2008 they introduced the App Store). Also, he said no one would want to watch video on an iPod (then, they introduced the video iPod a year later).

And "disrespectful"? This is a business - if Apple sees a good enough market for a 7.5" cheaper tablet, why wouldn't it take it? Apple has high standards & only release products that meet those standards - it's like not they're Toshiba and release products willy-nilly hoping they will work.
Rating: 27 Votes
30 months ago
April Fools!
Rating: 24 Votes
30 months ago
dont know about you, but personally i still dont see much point in a smaller ipad.
Rating: 21 Votes
30 months ago
Smaller? What a rubbish idea, could go a 12" iPad though.
Rating: 19 Votes
30 months ago
Good idea.
Rating: 18 Votes
30 months ago
Not useful for me, but if it occupies a pricing sweet spot, then it should pick up a good few buyers, especially the 'Dad I want an Ipad' legion of kids.
Rating: 17 Votes
30 months ago
Haven't believed this rumor since it first came out.
Rating: 16 Votes
30 months ago

New iPad hardware wouldn't target people who want Windows 8 tablets: iOS 6 would.

I'm pretty sure if people are going to choose Windows 8 tablets, it's because they're running Windows 8, not because they have smaller screens.


It remains to be seen whether they'll choose Windows 8 tablets at all.
Rating: 12 Votes
30 months ago
I'd love a tiny iPad but after using a retina iPhone & iPad I could never go to a non-retina screen such as this.
Rating: 12 Votes

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