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Components for Apple Television Set Reportedly 'Starting to Move in Small Quantities'

Last month, Piper Jaffray analyst Gene Munster, who has long been a proponent of an Apple television set, reported that Apple was investigating components for just such a product, contacting suppliers to learn about the capabilities of their various offerings.


As shared by Business Insider, a new report from Jefferies & Co. analyst Peter Misek claims that things have now moved a step further, with his recent visit to Asia yielding reports of "small quantities" of various components being shipped to Apple's television display panel partners. Misek expects that commercial production of an Apple television set will begin in May or June, with a launch coming sometime in the fourth quarter of this year.
Evidence of commercial iTV production is starting: we believe specialty components have begun to ship to Apple's Asia panel suppliers with polarized films, filters, and IGZO components starting to move in small quantities. We expect commercial production in May/ June with 2M to 5M builds likely. We still expect a CQ4 launch.
Despite resistance from content providers, Apple has also been rumored to be pressing ahead to develop a subscription TV service for launch by the end of the year, in line with predictions for the launch of the television set itself.

In his report today, Misek has also raised his price target for Apple's stock from $599 to $699, boosting his iPhone sales prediction for the current quarter by over 5 million to 33.2 million units.

Related roundup: Apple TV

Top Rated Comments

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33 months ago

What if Apple makes a Retina TV?!


And what would you watch on your Retina TV?
Rating: 11 Votes
33 months ago

What if Apple makes a Retina TV?!


1080p is probably "retina" for most sizes at the distances that most people watch from.
Rating: 8 Votes
33 months ago
This guy really has a hard-on for a TV from apple.


Also why does he continually insist on calling it the iTV?
Rating: 8 Votes
33 months ago
I still find it funny that people genuinely think Apple would call it the iTV :rolleyes:
Rating: 7 Votes
33 months ago
I'm not a huge fan of the new Apple TV's interface - looks too busy, and is using iOS's stack of static icons.

Something Plex like would be nice. I really hope that isn't what the GUI for the Apple Television will end up like..
Rating: 6 Votes
33 months ago

Really?? So I have a 55" TV that I sit 15 feet away from and I can still see the pixels....


A 55" projection TV from 1989 doesn't count. And if you're referring to a 55" 1080p tv, then no, you cannot see pixels from 15 feet...Unless of course you have super hero vision.

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I wonder what they are going to call it. Unless Apple reaches an agreement with the UK company holding the name (unlikely) or buys them up, iTV is not going to happen. Apple TV would be a good name but they already have a different product with that name. Apple Television is too big. Apple HDTV? Maybe iMedia?


iDefinition
Rating: 6 Votes
33 months ago
I personally find it doubtful. Apple just released a new Apple TV. Why would they would launch a product that would compete with it so soon...


Plus an actual TV is not a very lucrative market as people tend to have their TV for quite a few years before upgrading.
Rating: 6 Votes
33 months ago

That would suggest to me they're still in the prototyping stage of development.

It's just too many products in one year: iPad 3, iPhone 5, new design MacBooks, new 7" device, etc. Apple doesn't tend to operate like that.

I still think the Apple TV will launch in 2013 once they've got all the content deals in place.


Rating: 5 Votes
33 months ago

I'm not a huge fan of the new Apple TV's interface - looks too busy, and is using iOS's stack of static icons.

Something Plex like would be nice. I really hope that isn't what the GUI for the Apple Television will end up like..


i agree. i prefer the previous UI, however if they are doing this to lay groundwork for an App Store all is forgiven.
Rating: 4 Votes
33 months ago

Image (http://goo.gl/051O7)


They say that every year.
Rating: 4 Votes

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