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Samsung's New Galaxy Tab TV Ad Feels a Lot Like an Apple iPad Ad

The legal battle between Samsung and Apple has going on around the world with Apple claiming that Samsung had "slavishly" copied the iPad design. Apple and Samsung have traded lawsuits in a number of countries trying to get each other's products banned from sale.

Outside of the lawsuits, Samsung has been aggressive with their recent set of U.S. TV ads openly mocking iPhone users.

Their newest Korean ad, however, seems to take cues from Apple's own advertising style, focusing on a more emotional connection with the viewer.


The ad depicts a father and daughter playing with a Galaxy Tab in a sequence of shots reminiscent of Apple's own iPad ads. The voice over says (rough translation):
You try to have fun with me, you try to win against me, you ask me millions of questions, you sit on my lap, you want to stay beside me all the time, strangely, when I stay with you time passes very quickly. This is a precious time.
The ad was posted to YouTube on December 14th. For reference, Apple's own ads have long followed a similar style, focusing on experience than specs: We'll Always, Love, and Learn. While Apple doesn't have an exclusive claim to this style of ad, it just shows how Samsung is trying to position their products comparably to Apple.

The song in the background of the ad is Blue Sky by Rabbit!

Top Rated Comments

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38 months ago
Wow Samsung can't even come up with their own advertising style. I definitely won't buy a Galaxy Tab now.
Rating: 33 Votes
38 months ago
Damn do Companys even try anymore.

I Guess everybody has gotten fat and lazy, Lets just copy what apples does.
Rating: 30 Votes
38 months ago

Since when is "focusing on an emotional connection with the viewer" "Apple's" style? Did they patent that too?


Just look at the old iPod commercials, the iPad commercials, the iPhone commercials. Apple doesn't broadcast their specs like most tech companies do. They try to embody the style and use of the products in a more human way.

Rating: 29 Votes
38 months ago
Hey, can YOU spot the korean person in this spot? :-)
Rating: 26 Votes
38 months ago

Arn - if you want to lose me as a reader, continue posting articles like this. I don't come here to read opinionated nonsense and believe it or not I also don't come here to find out what Samsung is doing.

At the top of the page it says "news and rumors you care about" - try living up to your own slogan.

All the advert shows is people using the product, like almost any other TV advert.


If you don't want to read the article, feel free to skip over it... Looks like you took the time to read everyone's comments also. Kinda feels like you're just looking for attention... :confused:
Rating: 26 Votes
38 months ago

Their newest Korean ad, however, seems to take cues from Apple's own advertising style, focusing on a more emotional connection with the viewer.


Since when is "focusing on an emotional connection with the viewer" "Apple's" style? Did they patent that too?
Rating: 24 Votes
38 months ago



Why does the Korean ad feature American-looking people? With English books?


that did strike me as strange. Maybe we'll see the ad in the U.S. with a different voiceover.

arn
Rating: 20 Votes
38 months ago

Arn - if you want to lose me as a reader, continue posting articles like this. I don't come here to read opinionated nonsense and believe it or not I also don't come here to find out what Samsung is doing.

At the top of the page it says "news and rumors you care about" - try living up to your own slogan.

All the advert shows is people using the product, like almost any other TV advert.


Quite frankly, MR never did seem like a good fit for you.
Rating: 17 Votes
38 months ago
This ad isn't really news. It's just another addition to a long string of Apple-copying that Samsung has been doing for months now.

http://www.idownloadblog.com/2011/09/29/apple-samsung-copycat-2/

Thumb resize.

I certainly do hope Apple pursues them to the fullest legal extent - delays them, harasses them, and uses every possible weapon within the legal limits of the game to make life as difficult as possible for them. This is what you do with thieves.
Rating: 16 Votes
38 months ago

It isn't news or a rumour. It's arn's opinion.


It's a pretty dead-on insightful opinion, I must say. It's Arn's site, and he's allowed to editorialize.

The Samsung ad looks almost like a one-to-one copy of an Apple ad. Pure rip-off. To the point that it's so blatant it's disgusting. And Samsung knows this. And they don't care. They are clever, corporate THIEVES.

Just what kind of company are they?

THIS is the kind:

http://www.nytimes.com/2007/11/20/business/worldbusiness/20samsung.html

New Bribery Allegation Roils Samsung

SEOUL, South Korea, Nov. 19 — Samsung, which has vigorously denied bribery charges in a snowballing corruption scandal, sustained another blow to its image on Monday when a former legal adviser to President Roh Moo-hyun said the company had once offered him a cash bribe.

The former aide, Lee Yong-chul, who also served as a presidential monitor against corruption, said that the money — 5 million won ($5,445) — was delivered to him in January 2004 as a holiday gift from a Samsung Electronics executive, but that he immediately returned it.

Before sending it back, Mr. Lee said, he took pictures of the cash package, which were released to the news media on Monday.

“I was outraged by Samsung’s brazenness, by its attempt to bribe a presidential aide in charge of fighting corruption,” Mr. Lee said in a written statement released at a news conference by a civic organization. He did not attend the event.

James Chung, a spokesman for Samsung Electronics, said, “We are trying to find out the facts around these allegations.”

Samsung Electronics is the mainstay of the 59-subsidiary Samsung conglomerate and a world leader in computer chips, flat-panel television screens and cellphones.

Mr. Lee’s accusation appeared to support recent assertions by a former chief lawyer at Samsung, Kim Yong-chul, that the conglomerate had run a vast network that bribed officials, prosecutors, tax collectors, journalists and scholars on behalf of Samsung’s chairman, Lee Kun-hee.

Prosecutors are investigating Mr. Kim’s accusations, and political parties have introduced legislation that would establish an independent counsel.

Opposition political parties say an independent prosecutor is needed because Mr. Kim identified the president’s new chief prosecutor, Lim Chai-jin, as one of many prosecutors to have received bribes from Samsung. Mr. Lim denied the assertion.

President Roh’s office dismissed the call for an independent counsel as an election-year political maneuver. The South Korean presidential election is scheduled on Dec. 19.

As the scandal expanded, the chairman, Lee Kun-hee, was absent Monday from a ceremony commemorating the 20th anniversary of the death of his father, Lee Byung-chul, Samsung’s founder. Company officials cited a “serious cold and illness from fatigue.”

Lee Yong-chul, the former presidential aide, now a partner at a law firm in Seoul, issued his statement and pictures through the National Movement to Unveil Illegal Activities by Samsung and Its Chairman, an organization that was started by civic groups after Mr. Kim’s allegations were made public.

Calls to Mr. Lee’s office were not returned on Monday.

“This is proof that Samsung’s bribery has reached not only prosecutors but the very core of political power, the Blue House,” the group said at the news conference, referring to the South Korean presidential office. President Roh’s office called that assertion “pure speculation.”

Mr. Lee said the bribe he received in 2004 was delivered after an executive at Samsung Electronics asked him whether his company could send him a holiday gift. Mr. Lee said he accepted, thinking that it would be a simple gift.

He said that when he returned the money with a protest, the Samsung executive apologized. The executive said he had simply allowed his company to send the gift in his name and had not known it contained cash, Mr. Lee related.

The executive could not be reached for comment. Samsung said the man left the company in June 2004 and now lived in the United States.

Lee Yong-chul said he decided to go public after reading about the lawyer Kim Yong-chul’s whistle-blowing. He said he believed Mr. Kim’s assertion that Samsung had run a systematic bribery effort.

Samsung has denied Mr. Kim’s allegations as “groundless.” A couple of Samsung executives Mr. Kim accused of delivering bribes have sued him.

In his statement, Lee Yong-chul said the cash was delivered to him while prosecutors were investigating assertions that Samsung and other conglomerates had provided large amounts of illegal campaign funds to presidential candidates during the 2002 election, which Mr. Roh won.

Several campaign officials for Mr. Roh and his opponent, Lee Hoi-chang, as well as Samsung executives, were convicted of playing major roles in raising slush funds in that campaign.


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More recent:

http://www.fastcompany.com/1627411/former-samsung-prosecutors-expose-accuses-samsung-of-massive-corruption

Bribery, Massive Corruption at Samsung, Says Exposé by Former S. Korean Prosecutor

. . . In addition, a lawmaker said she had once been offered a golf bag full of cash from Samsung, and a former presidential aide said he had received and returned a cash gift from the company.

Lee Kun-hee, the chairman of Samsung, was convicted of hiding more than $42 million from tax collection, and received nothing more than a suspended sentence. The media decided not to mention the whistle-blowing book at all, despite it achieving remarkable sales for a non-fiction book in that country. (Not a single newspaper published a review, and the only discussion of the book mentioned its sales--but not its title or author. Yeah, you read that right. They left out the title.) Even worse, the media refused to print any op-eds or articles explaining, let alone backing, Kim Yong-chul's side, out of fear that Samsung would pull advertisements from their TV shows and newspapers.

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http://news.techeye.net/business/south-korea-makes-example-of-samsung-corruption

South Korea makes example of Samsung corruption

Samsung has been publicly forced to get its act together to stamp out corruption, with the South Korean government choosing to make an example of it.

According to a top industry consultant familiar with the company, Samsung's legal "philanderings" are no secret. While other companies are also at it, the South Korean government is keeping them safe as it looks to drive revenue and reputation to the country.

The comments come as news of shadiness inside Samsung spreads, after an inspection found that elements of the company were involved in corruption.

The findings led to CEO Oh Chang-Suk stepping down and Lee Kun-Hee, chairman of the company, claiming there would be some managerial changes.

However, he would not specify what the investigation had uncovered - only saying that it included taking bribes and enjoying hospitality from suppliers. He said the "worst type" of abuse was pressure on junior staff to commit corrupt acts.

"Corruption and fraud" at Samsung Techwin came about accidentally, and was a result of a "complacent attitude during the past decade", he told reporters

This isn't the first time Samsung has been alleged to have its hands in the till. In 2007 the company's former executives accused it of bribing police and politicians to stop probes into its management, while in 2009 the chairman, along with nine other senior executives, were indicted on tax dodging charges.

According to our analyst, speaking under condition of anonymity, these are well known facts.

"Let's be honest, Samsung's philanderings are not a secret, the company has been at it for years," he said.

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This is the sort of (criminal) organization Apple is dealing with.

Put nothing past them.
Rating: 14 Votes

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