Samsung's New Galaxy Tab TV Ad Feels a Lot Like an Apple iPad Ad
Outside of the lawsuits, Samsung has been aggressive with their recent set of U.S. TV ads openly mocking iPhone users.
Their newest Korean ad, however, seems to take cues from Apple's own advertising style, focusing on a more emotional connection with the viewer.
The ad depicts a father and daughter playing with a Galaxy Tab in a sequence of shots reminiscent of Apple's own iPad ads. The voice over says (rough translation):
You try to have fun with me, you try to win against me, you ask me millions of questions, you sit on my lap, you want to stay beside me all the time, strangely, when I stay with you time passes very quickly. This is a precious time.
The ad was posted to YouTube on December 14th. For reference, Apple's own ads have long followed a similar style, focusing on experience than specs: We'll Always, Love, and Learn. While Apple doesn't have an exclusive claim to this style of ad, it just shows how Samsung is trying to position their products comparably to Apple.The song in the background of the ad is Blue Sky by Rabbit!
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I Guess everybody has gotten fat and lazy, Lets just copy what apples does.
Since when is "focusing on an emotional connection with the viewer" "Apple's" style? Did they patent that too?
Just look at the old iPod commercials, the iPad commercials, the iPhone commercials. Apple doesn't broadcast their specs like most tech companies do. They try to embody the style and use of the products in a more human way.
Arn - if you want to lose me as a reader, continue posting articles like this. I don't come here to read opinionated nonsense and believe it or not I also don't come here to find out what Samsung is doing.
At the top of the page it says "news and rumors you care about" - try living up to your own slogan.
All the advert shows is people using the product, like almost any other TV advert.
If you don't want to read the article, feel free to skip over it... Looks like you took the time to read everyone's comments also. Kinda feels like you're just looking for attention... :confused:
Their newest Korean ad, however, seems to take cues from Apple's own advertising style, focusing on a more emotional connection with the viewer.
Since when is "focusing on an emotional connection with the viewer" "Apple's" style? Did they patent that too?
Why does the Korean ad feature American-looking people? With English books?
that did strike me as strange. Maybe we'll see the ad in the U.S. with a different voiceover.
arn
Arn - if you want to lose me as a reader, continue posting articles like this. I don't come here to read opinionated nonsense and believe it or not I also don't come here to find out what Samsung is doing.
At the top of the page it says "news and rumors you care about" - try living up to your own slogan.
All the advert shows is people using the product, like almost any other TV advert.
Quite frankly, MR never did seem like a good fit for you.
http://www.idownloadblog.com/2011/09/29/apple-samsung-copycat-2/
I certainly do hope Apple pursues them to the fullest legal extent - delays them, harasses them, and uses every possible weapon within the legal limits of the game to make life as difficult as possible for them. This is what you do with thieves.
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