Media event set for September 9, launch likely ~10 days later.
New MacBook Air and Mac Mini Models Driving Record Mac Sales for 3Q 2011
Wall Street analysts have been predicting Mac growth of 16% for the full quarter, and while Mac sales may slow slightly in September as Apple's product lines begin to age a bit and the back to school period winds down, the company is reportedly still on track to ship approximately 4.5 million Macs this quarter. Apple's current quarterly record for Mac sales was set in the holiday quarter last year with 4.13 million Macs sold.
NPD has also reported iPod sales down 16% year-over-year for the first two months of the quarter, which actually puts Apple at a slightly better pace than analysts had been expecting. Despite continued strong sales of the iPod touch, Apple's overall iPod sales have been declining for the past year or two as customers have turned more toward smartphones such as the iPhone as single-device options for their phone, music, and other portable media needs.