Apple's annual developer conference in San Francisco.
No Apple Media Event on September 7th
But sources have now flatly denied to the well-connected Jim Dalrymple of The Loop that any such media event will take place on that date.
Reports began to surface yesterday that Apple would hold a special event on September 7 to launch the new iPhone, but that’s not happening.Dalrymple is known to have solid sources at Apple, and has occasionally appeared to be an unofficial outlet for the debunking of rumor claims.
According to my sources, Apple will not have an event or launch the next iPhone on September 7. It’s hard to say how that specific date was chosen by the sites that started the rumor, other than it fits into the timeline of previous Apple events.