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iPad Edition of The New Yorker Has 100,000 Readers

The first subscriber numbers for Condé Nast's iPad experiment are out, and The New Yorker has 100,000 readers, according to the New York Times:
Offering the first detailed glimpse into iPad magazine sales since subscriptions became available in the spring, The New Yorker said that it now had 100,000 iPad readers, including about 20,000 people who bought subscriptions at $59.99 a year.

Additionally, more than 75,000 people have taken advantage of the magazine’s offer to allow print subscribers to download the app free. Several thousand more people, on average, buy single issues for $4.99 each week.
The article's numbers are a little confusing, mostly because of the word "additionally", but here's how we see it breaking down:

- 75,000 readers who already subscribe to the New Yorker print edition.
- 20,000 readers who subscribe to the annual iPad-only edition for $59.99/year.
- 5,000 readers who buy individual issues for $4.99/week.

The New Yorker's reader count is the highest of any of Condé's iPad titles, which includes tech-savvy Wired magazine. The New Yorker has more than 1 million print subscribers.

All the Condé Nast titles are available via in-app subscription, with Apple taking 30% of sales. Apple has collected approximately $360,000 from The New Yorker's 20,000 annual subscribers.

Condé reported today that it has 242,000 digital readers (PDF) across all its titles, with 106,000 of those being new readers without print subscriptions.

Top Rated Comments

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39 months ago
There's that many people who read that garbage?
Rating: 11 Votes
39 months ago

Not meaning to be sarcastic - I was wondering why you called the magazine garbage :confused:

For what it's is worth, I'm not a subscriber.

Just asking.


Because he's a kid, and it's not a video game?:rolleyes:
Rating: 8 Votes
39 months ago

There's that many people who read that garbage?


Not meaning to be sarcastic - I was wondering why you called the magazine garbage :confused:

For what it's is worth, I'm not a subscriber.

Just asking.
Rating: 4 Votes
39 months ago

Not meaning to be sarcastic - I was wondering why you called the magazine garbage :confused:

For what it's is worth, I'm not a subscriber.

Just asking.


Because he's a kid, and it's not a video game?:rolleyes:


Because it uses big words


No, not a kid. I read a lot of stuff and don't play video games other than the occasional Plants v. Zombie on my iPad. The magazine is so pretentious and the writing is not about the subject matter. The writing is about the elitist authors who are so full of themselves.
Rating: 4 Votes
39 months ago

There's that many people who read that garbage?



Because he's a kid, and it's not a video game?:rolleyes:


Because it uses big words
Rating: 4 Votes
39 months ago

There's that many people who read that garbage?


Miss News of the World, do you?
Rating: 3 Votes
39 months ago

Tuck that comma in, brother...


Brother, you should read current style guides.

The "old style" in the US was to violate the sense of the sentence and put commas and periods *before* quotes, parentheses and other grouping punctuation - even when logically the comma/period belonged after the quote. (In the UK, this violation wasn't the norm.)

This violation was because the lead (as in Pb) type elements were very narrow, and it was easier and less error-prone to construct the templates for pressing if the narrow elements were before some wider elements at the end of the sentence.
Rating: 3 Votes
39 months ago
If only the NYTimes would adopt a reasonable price....
Rating: 2 Votes
39 months ago

Good to see the iPad subscription price is $10 less than the price listed on their site.


And good to see that they haven't done crazy and unrealistic pricing like the New York Times and Wall Street journal.
Rating: 2 Votes
39 months ago

The magazine is so pretentious and the writing is not about the subject matter. The writing is about the elitist authors who are so full of themselves.

Exactly! It's a magazine for elitist readers who are so full of themselves.

It's a wonder they only have 100,000 iPad subscribers because that description fits many iPad owners too.

BOOM.

In all seriousness, the New Yorker demographic greatly overlaps with the iPad user demographic.
Rating: 2 Votes

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