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Steve Jobs' Authorized Biography Gets New Title


The authorized biography of Steve Jobs, announced earlier this year and scheduled to be released by Simon & Schuster in March 2012, has a new title.

According to Fortune, the old title, iSteve: The Book of Jobs, chosen by the publisher's publicity department, wasn't a favorite around author Walter Isaacson's household. Isaacson has succeeded in getting a new title approved:

Steve Jobs by Walter Isaacson.

In 2010, it was first reported that Steve Jobs had agreed to participate in an authorized biography. The book is due on March 6th, 2012 and is already available for pre-order from Amazon.

(Photo by Flickr/Joi Ito)

Top Rated Comments

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41 months ago
I smell a publicity stunt. It was never going to be called "iSteve: The Book of Jobs." The biblical innuendo was meant to shock and stir up some additional publicity.
Rating: 25 Votes
41 months ago
Excellent. A much better name for an autobiography.
Rating: 19 Votes
41 months ago

I wonder when people will start lining up outside Barnes and Noble?


Why do that when we have Kindles and iPads?
Rating: 17 Votes
41 months ago
I wonder when people will start lining up outside Barnes and Noble?
Rating: 14 Votes
41 months ago
iSteve: The Book of Jobs FTW!
Rating: 14 Votes
41 months ago
Apparently the first edition will have extra blank pages and heavy paper. The second print will be 10% lighter and thinner. The third print will drop support for words altogether (though you can still write your own on the 20 blank pages provided).

The fourth print (Steve Jobs by Walter Isaacson 4P) will be a thought rather than a physical product. It will cost more than the print versions, and you may not share it.
Rating: 10 Votes
41 months ago
When I heard it was called iSteve: the Book of Jobs my first thought was "There's no way Steve is happy about this." I think Steve would like this title.
Rating: 10 Votes
41 months ago

Why do that when we have torrents?

I'm sure Steve won't mind missing out on a little cash not entering his 95ct gold lined wallet.


:D no cash enters his gold lined wallet besides the $1 he gets every year from his job at Apple...
Rating: 9 Votes
41 months ago
Brilliant. So much better. iSteve was so lame. And using just his name and nothing else really speaks to Apple's austere aesthetic. Simple. Functional. Nothing there that doesn't need to be.
Rating: 9 Votes
41 months ago

Why do that when we have Kindles and iPads?


Exactly. Why line up in front of a store when Apple and Amazon ship the device to your home - on the same day?

That being said, the new book title is back to Earth, I like it.
Rating: 8 Votes

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