In line with our report from several days ago, Apple today updated its Apple Store application for iOS devices [App Store] with new support for build-to-order Mac customizations. The update also brings enhanced in-store capabilities to go along with other changes to the company's retail stores.
What's new
- Enhanced in-store mode lets you get help and support quickly when you're at an Apple Retail Store. - The ability to custom-configure a new Mac with the options you want.
The Apple Store application is also now rolling out in a number of European countries. The app had been exclusive to the United States until today's update.
Unfortunately for iPad users, the Apple Store application is not yet universal and thus offers only a single view optimized for the screen size of the iPhone and iPod touch, although the app of course works on the iPad as well.
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
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March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it.
Nevertheless, there is still a lot more to come this year.
Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
Saturday March 28, 2026 8:00 am PDT by Joe Rossignol
Apple is expected to release two new iPhone apps this year, including an Apple Business app and a Siri app with chatbot-like functionality.
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Nice option but I walked out of the apple store in Deer Park IL and walked across the street to Best Buy to buy my iMac. I waited 45 min for a "specialist" while all I wanted was a cashier. I used the iMac in the store to find the stock across the street and went over.
I can see the waiting list as being a deterrent for people to stay around even if you can reserve.
Just my opinion. I do like the improvements though
Mike
Next upgrade will block you from accessing other ecommerce sites if you're inside an Apple store.
$400 for an 8 gig DDR3 1066 upgrade?!? :eek: That can't be right. Two 4gb 1066 DDR3 laptop SO-DIMMs retail for $80 a set. Heck, PNY has them for $57 after rebate and free shipping. That $400 can't be right, can it? :confused:
Actually, it's not true. The upgrade is $200 according to Apple's website. That image must be a mock-up. :o
