Apple and Time Inc. Reach Deal to Allow Print Subscribers Free iPad Access
The Wall Street Journal reports that Apple and Time Inc. have finally reached a deal to allow subscribers to the print editions of Time's major magazines to access the iPad versions of those magazines free of charge. The deal breaks a months-long impasse that initially focused on
paid subscription models but has also included accommodations for print subscribers. The two companies had reached an agreement for
People last August, but Time's other titles have remained outside of that agreement until now.
Starting Monday, subscribers to Sports Illustrated, Time and Fortune magazines will be able to access the iPad editions via the apps, which will be able to authenticate them as subscribers. Time Inc.'s People magazine already had such an arrangement, but readers of most publications have had to pay separately for the iPad version regardless of their subscriber status.
According to the report, Time and Apple remain in disagreement over plans to offer digital subscriptions to iPad editions. Apple has of course rolled out an in app subscription program in which it collects 30% of all subscription revenue and gives subscribers direct control over whether their information is shared with publishers, and while several newspapers have begun offering content under the program, magazines have been more reluctant to do so.
Time Inc. and other major publishers have yet to agree with Apple on terms for selling subscriptions to their iPad editions, the next step beyond making them available to existing print subscribers. Talks are hung up on Apple's resistance to sharing information with publishers about their iPad customers, which publishers say is critical to applying the "TV everywhere" model to magazines.
In the absence of subscription plans, most users are stuck with purchasing single issues of their magazines for the iPad, a much more expensive proposition that has led to weak sales figures for most publications.
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Top Rated Comments
Why would anyone want to have both the print and digital editions? Buy either the print or the iPad edition.... If you want the iPad edition, but have print already, cancel your print subscription. I don't even have an iPad, never will because of the radiation, but it's not to hard to make choices, now is it?
Most US magazines do NOT do this (in the very post you commented on, minimac noted that Wired doesn't, either -- and they're wired!). And it's not quite as simple as "entering credentials in an app", since many print subscribers have no online relationship with the publisher.
A magazine could create an app that mirrors the "manage your account" of their websites, where you enter your mailing address or account number. Maybe they think consumers would prefer to use a central (Apple store) account. I would.
Both sides are being greedy, but I think Apple is a bit worse -- they want a 30% cut *and* the subscriber relationship, which often leads to more income via add-on sales. If publishers have to pay 30%, they should get the customer details.
LOL! What's "quite some time"? A Month? Doubt it.
LOL! Obviously we don't know the details of what really went on, and it's obvious that Apple is adjusting to help expand the market.
Just because the rules are being defined in this new digital world, doesn't mean everyone is evil. I'm sure everyone is trying to protect their turf and bottom line... we're getting what the market wants.
But of course, again... if you look at it logically from a business side, your constant Apple bashing doesn't hold up.
Because of the radiation? :) Haha, what do you mean?