The Wall Street Journal reports that Apple has added a "do-not-track" privacy tool to the latest test version of their web browser Safari found in Mac OS X Lion.
The tool is included within the latest test release of Lion, a version of Apple's Mac OS X operating system that is currently available only to developers. The final version of the operating system is scheduled to be released to the public this summer. Mentions of the do-not-track feature in Apple's Safari browser began to appear recently in online discussion forums and on Twitter.
Mac OS X Lion is currently in private developer seeding and is due to the public later this summer.
This "do-not-track" feature was originally proposed by the FTC and is a voluntary system in which web browsers broadcast this "do-not-track" preference but its up to advertising companies to actually comply with the request.
Do-not-track tools in browsers automatically send out messages to websites and online-advertising networks requesting that users' movements around the Web not be tracked. The system will only work if Web companies agree to respect peoples' tracking preferences.
According to the WSJ, major online ad networks have yet to agree on how to honor the system.
Apple's Safari is the 3rd major browser to support this initiative, following Microsoft's Internet Explorer and Mozilla's Firefox. Google's Chrome has yet to commit support to the feature.
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it.
Nevertheless, there is still a lot more to come this year.
Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
Saturday March 28, 2026 8:00 am PDT by Joe Rossignol
Apple is expected to release two new iPhone apps this year, including an Apple Business app and a Siri app with chatbot-like functionality.
With the Apple Business app, employees at businesses using the new Apple Business platform will be able to install apps for work, view contact information for colleagues, and request support. Apple Business is launching on April 14, and it replaces Apple ...
Bloomberg's Mark Gurman has high expectations for Apple's first foldable iPhone.
In his Power On newsletter today, he said the foldable iPhone will be "the most significant overhaul in the iPhone's history."
"iPhone 4, iPhone 6 and iPhone X were clearly a big deal, but this is a whole new design," he said.
Like Samsung's Galaxy Z Fold 7, the foldable iPhone will reportedly open up like ...
March has been an incredibly busy month for Apple, with the company unveiling more than 10 new products and accessories. We said hello to the MacBook Neo at the start of the month, and we bid farewell to the Mac Pro at the end of it.
Nevertheless, there is still a lot more to come this year.
Beyond the usual annual updates to iPhones and Apple Watches, Apple's all-new smart home hub is...
Saturday March 28, 2026 8:00 am PDT by Joe Rossignol
Apple is expected to release two new iPhone apps this year, including an Apple Business app and a Siri app with chatbot-like functionality.
With the Apple Business app, employees at businesses using the new Apple Business platform will be able to install apps for work, view contact information for colleagues, and request support. Apple Business is launching on April 14, and it replaces Apple ...
I like people who actually realise that the annoying advertising is actually the price you pay for so much quality internet content. I wonder how long MacRumors and other similar sites would last without the income they get from advertising? The less effective online advertising becomes (through restrictions on tracking or adblockers), the less money will be put into the medium.
I would personally pay a small fee to for macrumors if I got no advertising && I didn't have to read posts from users such as yourself.
