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Apple and Sharp Building $1.2 Billion Facility for iPhone Displays?

In what seems like a rerun of Monday's news, a report has surfaced in the Japanese newspaper Nikkei claiming that Apple and Sharp are partnering to build a 100 billion yen ($1.2 billion) plant in China to produce LCD displays for the iPhone.

Sharp Corp (6753.T) will spend about 100 billion yen to build production lines for small and midsize LCDs, with Apple Inc (AAPL.O) slated to purchase bulk of the output for its iPhone, the Nikkei business daily said.

Apple will shoulder a large portion of the 100 billion yen investment and buy most of the panels produced by Sharp, which has supplied LCD panels for Apple's iPod touch music player, the paper reported.

Mass production at the factory would not begin until the second half of 2012.

Monday's report in the same newspaper had claimed that Apple and Toshiba were partnering on a $1.2 billion plant to produce iPhone LCDs and set to come online in the second half of 2011. Toshiba responded to the report, denying any investment by Apple or even a commitment to build a new plant.

With the new report being remarkably similar to the one from earlier this week, it is unclear whether the newspaper is claiming that both companies are pursuing $1.2 billion plants to produce iPhone LCDs with the assistance of Apple or if perhaps the original report pointed to the wrong company, which would obviously represent a significant error.

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19 months ago
Who's next? Apple and Philips? :confused:
Rating: 0 Positives / 0 Negatives
19 months ago
After two reports of the same thing but naming different companies, I think someone is having a blast rumor trolling.
Rating: 0 Positives / 0 Negatives
19 months ago
But...but...OLED makers said OLED was just around the corner!
:rolleyes:

Anyway, if it's true that Apple uses Toshiba for iPhone screens and Sharp for iPod screens, couldn't both be true? The 100 billion yen estimate could just be a generic estimate for a high tech production facility.
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19 months ago
Sounds like Apple is still fishing for a partner to do the displays and Sharp and Toshiba have bid on the gig and that's what's getting pick up as a rumor.

Otherwise, Apple is expecting a whooooole bunch of iPhones to be produced!
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19 months ago
Someone is bound to be investing that kind of money in display manufacturing, and since iOS devices have such huge volume, it only makes sense Apple would be involved. What I want to know is when are they coming out with scratch-n-sniff displays :D
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19 months ago

But...but...OLED makers said OLED was just around the corner!
:rolleyes:


It's already in use by multiple devices.

Why the rolling eyes?
Rating: 0 Positives / 0 Negatives
19 months ago

After two reports of the same thing but naming different companies, I think someone is having a blast rumor trolling.


I heard from a guy who heard from a guy that Pepsi and Apple were going to join up and design a soft drink cell phone device. The story will come out then the rumor will switch to Coke being the company! :D
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19 months ago
Not that I disapprove, but at what point do regulators start asking questions on this vertical integration?
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19 months ago

It's already in use by multiple devices.

Why the rolling eyes?


OLED manufacturers have been spreading rumours about Apple strongly considering OLED in their devices for years, with the switchover always being just a revision away. They are still not in use by Apple.

This is getting off-topic, but OLED has a lot going against it, from cost/availablity, to quality/usability, to all signs pointing at Apple being completely dismissive (and now apparently funding next-gen LCD plants). The OLED camp appears to be ever-desperate to look like the next big thing, but it's not at all clear that it will or should be.

Getting a rumour (from OLED makers) about OLED being one step away from acceptance at Apple (quantity), followed immediately by what seems to be actual news about Apple's future LCD manufacturing plans, is so very typical of the whole interaction.
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19 months ago

But...but...OLED makers said OLED was just around the corner!
:rolleyes:


Yes its just around the corner and then look down at the waste basket. :p

Who know when they will bring out OLED that we can actually purchase without taking out a mortgage. :rolleyes:
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