Sales of Revamped Apple TV Pegged at Over 250,000
During today's earnings conference call, Apple CEO Steve Jobs
noted that the company has sold over 250,000 units of the revamped Apple TV that was unveiled at the company's September 1st media event and began shipping at the very end of September.
Responding to a question about how the device is performing in the marketplace and whether users can expect Apple to shift to a streaming model for other products, Jobs noted that Apple doesn't discuss unannounced products but that it's been "thrilled" with the performance so far. Jobs also pointed to the AirPlay capabilities in iOS 4.2 set to debut next month as another reason for customers to look to the "very enticing" $99 Apple TV.
One analyst estimated earlier this month that Apple was selling the new Apple TV at a rate of about one million units per quarter, although it will take some time for the true demand to become apparent as the initial wave of orders tapers off and supply constraints experienced at the launch begin to ease.
Popular Stories
Apple this week released tvOS 26.4, and the software update includes a handful of new features and changes for the Apple TV.
tvOS 26.4 is compatible with all Apple TV 4K and Apple TV HD models released since 2015. To update your Apple TV, open the Settings app on the device, navigate to System → Software Updates, and select Update Software.
Below, we have recapped what is new in tvOS...
The Apple TV is now almost two decades old amid rumors of the announcement of a new model.
Today marks 19 years Apple launched the original Apple TV. Apple CEO Steve Jobs unveiled the Apple TV at Macworld Expo in January 2007 alongside the original iPhone, but it didn't launch until March.
The Apple TV was initially previewed as the "iTV." The device allowed users to wirelessly stream...
Apple has unveiled nine new products this month, but the wait continues for the next-generation Apple TV 4K and HomePod mini models.
In his Power On newsletter today, Bloomberg's Mark Gurman said new versions of the Apple TV and HomePod mini have been "ready" since last year, but he reiterated that Apple has held off on releasing them until the more personalized version of Siri and other...
