Last week, we presented our belief that the new iOS-based Apple TV was designed to eventually accept third-party apps from its own App Store. Steve Jobs even suggested that Apple was poised to launch an Apple TV App Store when the time was right.
The launch of Apple TV-specific apps would make some sense as Apple continues to find itself competing against Google. Google's recently-announced Google TV offers developers an opportunity to deploy their own applications to that device. We don't expect the Apple TV App Store to allow customers to run existing iOS apps on the device, but instead to open the door to Apple TV-specific apps.
Adding a bit to the evidence is a LinkedIn profile showing a recent Apple intern describing their summer position as an "Apple TV Apps Engineer". While this could represent work on the built-in Apple-supplied functionality, the internal view that the Apple TV is simply a collection of apps seems to be in line with future third-party expansion.
Sunday October 11, 2026 12:56 pm PDT by Joe Rossignol
Just two days before Apple's "Welcome home" experience in New York, Bloomberg's Mark Gurman has leaked several details about the new products set to be unveiled, including an all-new smart home hub, a HomePod mini 2, and a new Apple TV 4K.
Here is an all-in-one summary of the details shared by Gurman:Apple's home hub with a touch-enabled display will be named HomeView, seemingly confirming a ...
Tuesday October 13, 2026 6:08 am PDT by Joe Rossignol
Apple today announced the fourth-generation Apple TV 4K, with key features including an A19 chip, Siri AI support, an updated Siri Remote that has Find My support with Precision Finding, built in far-field microphones, support for surround sound with four HomePods in front and rear pairs, and more.
The A19 chip in the new Apple TV 4K delivers up to 50% faster CPU performance and up to twice...
Sunday October 18, 2026 11:01 am PDT by Joe Rossignol
Apple likely plans to release MacBook Pro models with OLED displays, 14-inch MacBook Pro and iMac models with M6 chips, and/or an iPad mini 8 with an OLED display on Friday, November 6, according to Bloomberg's Mark Gurman.
The devices are expected to be announced on Tuesday, October 27 or Wednesday, October 28.
If this timeframe proves to be accurate, then Apple will be releasing new...
