Surveys Show Pent-Up Demand for Verizon iPhone, Would-Be AT&T Defectors Waiting to Upgrade
A pair of surveys released last week reveal strong pent-up demand for a Verizon iPhone, which has been the subject of increasing rumors in recent weeks with claims of a release as soon as January.
Market research firm Morpace has published the results (PDF) of a survey finding 29% of surveyed consumers either very or somewhat likely to purchase an iPhone should it become available on Verizon, with existing Verizon customers showing particular interest in the handset should it come to their carrier of choice. In particular, the strong interest among current Verizon customers suggests that bringing the iPhone to the carrier could have the double effect of both opening the device up to new customers as well as drawing them away from other smartphone platform such as Android, which has proven very popular with Verizon customers.
Interestingly, the survey also shows that nearly half of AT&T iPhone customers "would consider" a Verizon iPhone, with over a third of AT&T iPhone customers actively holding off from upgrading their handsets while they wait for the iPhone to make its way to other carriers.
That last data point is echoed in a separate survey conducted by ChangeWave that found 31% of current iPhone 4 owners either very or somewhat likely to switch to Verizon should the iPhone become available there. Those users are obviously already under a new two-year contract with AT&T, however, as they have just upgraded to the iPhone 4, and so it is unknown how soon after a Verizon iPhone launch they would be willing and able to make the switch.
ChangeWave previously released data showing AT&T as the biggest drag on iPhone satisfaction ratings, with a leading 27% of iPhone 4 customers citing AT&T's exclusivity for the iPhone as a reason for disliking the device, and 24% of users specifically pointing to the performance of the carrier's 3G network as a top drawback.
Market research firm Morpace has published the results (PDF) of a survey finding 29% of surveyed consumers either very or somewhat likely to purchase an iPhone should it become available on Verizon, with existing Verizon customers showing particular interest in the handset should it come to their carrier of choice. In particular, the strong interest among current Verizon customers suggests that bringing the iPhone to the carrier could have the double effect of both opening the device up to new customers as well as drawing them away from other smartphone platform such as Android, which has proven very popular with Verizon customers.
Interestingly, the survey also shows that nearly half of AT&T iPhone customers "would consider" a Verizon iPhone, with over a third of AT&T iPhone customers actively holding off from upgrading their handsets while they wait for the iPhone to make its way to other carriers.
That last data point is echoed in a separate survey conducted by ChangeWave that found 31% of current iPhone 4 owners either very or somewhat likely to switch to Verizon should the iPhone become available there. Those users are obviously already under a new two-year contract with AT&T, however, as they have just upgraded to the iPhone 4, and so it is unknown how soon after a Verizon iPhone launch they would be willing and able to make the switch.
ChangeWave previously released data showing AT&T as the biggest drag on iPhone satisfaction ratings, with a leading 27% of iPhone 4 customers citing AT&T's exclusivity for the iPhone as a reason for disliking the device, and 24% of users specifically pointing to the performance of the carrier's 3G network as a top drawback.
Top Rated Comments
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20 months ago
I'm always in the minority; I really like ATT.
Im with you. Verizon has been no better for me in baltimore!
What are the amount of people being surveyed in this survey anyways? i dont remember getting asked these questions as an ATT iphone owner :)
20 months ago
I'm staying put. When tons of users leave for another network, AT&T will finally be able to handle the load due to less strain. :)
20 months ago
I like AT&T too.
It'd be more interesting if they asked who these users would move to if they had a choice with the iphone: AT&T, T-Mobile, Verizon, Sprint or unlocked.
It'd be more interesting if they asked who these users would move to if they had a choice with the iphone: AT&T, T-Mobile, Verizon, Sprint or unlocked.
I'm always in the minority; I really like ATT.
20 months ago
I don't think ATT will lose customers or at least not a lot. But I think it will hamper hurt new customers a lot, at least those that want a iPhone. I have never had a problem with ATT service, its just the other stuff they have done, limiting tethering and iPad 3G prices changes, etc..
20 months ago
Im not complaining about AT&T but I think their plans are a bit of a rape to the consumer...
Sprint by far has the best data everything plan, If the phone comes to Verizon it will also come to Sprint (both use CDMA) and if thats the case Apple might as well open it up to T-Mobile.
Its time Apple gives people Choice with there products. AT&T hasnt done much to look out for the comsumer.. Not to mention the bait and switch of the iPad 3G data plan, they could have at least allowed a 5GB Cap instead of 2GB knowing that device is more consumption oriented.
Its like there doing things backward.
Sprint by far has the best data everything plan, If the phone comes to Verizon it will also come to Sprint (both use CDMA) and if thats the case Apple might as well open it up to T-Mobile.
Its time Apple gives people Choice with there products. AT&T hasnt done much to look out for the comsumer.. Not to mention the bait and switch of the iPad 3G data plan, they could have at least allowed a 5GB Cap instead of 2GB knowing that device is more consumption oriented.
Its like there doing things backward.
20 months ago
I'm staying put. When tons of users leave for another network, AT&T will finally be able to handle the load due to less strain. :)
Ha ha, exactly.
AT&T service has been very poor for me these last two and a half years, but I'd still stick with them. I prefer poor service to a poor company. When AT&T messes up I can't help but feel they're just a bit dopey and have a hard time figuring things out. You know, like a puppy. Verizon's misteps, on the other hand, tend to be more of the 'James-Bond-Villain' variety.
I just can't see myself ever going to Verizon. (I'd certainly consider T-Mobile or Sprint, though. Here's hoping they're not left out.)
20 months ago
I am a Verizon user that will have a contract up in March (currently can upgrade early.)
I am going to wait out the rest of my contract and if the iPhone appears around that time, I will get it. If not, I can't wait for a new phone.
I am going to wait out the rest of my contract and if the iPhone appears around that time, I will get it. If not, I can't wait for a new phone.
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