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Apple Removes Competitor Antenna Performance Comparisons From Site


Apple has revamped the antenna performance page on its website, removing references to and videos of the performance of competitors' smartphones in comparison to the iPhone 4. Apple launched the page after its iPhone 4 press conference to demonstrate how a number of other handsets, including ones from Research in Motion, HTC, and Samsung, as well as the iPhone 3GS, see signal attenuation when gripped tightly in the hand.

Apple's continued interest in drawing its competitors into the antenna performance discussion was furthered by several updates to the site to add the Nokia N97 mini and the Motorola Droid X. Just a week after the most recent update, however, all of the comparisons have been removed, leaving only general claims that the attenuation issue affects most models of smartphones.

The opposite of amplification, attenuation happens whenever a signal is obstructed. All antennas - including television, radio, GPS and mobile antennas - can experience attenuation. And with most antennas, the density and composition of the human hand can cause attenuation to a greater degree than some other materials. On a mobile phone, signal loss typically occurs when your hand attenuates the most sensitive part of the antenna. Which, on iPhone 4, is the black strip of the lower left corner of the antenna band.

The reason for the removal is unknown, with speculation running from Apple receiving complaints from other handset makers to the company simply wishing to reduce the amount of attention drawn to the issue now that its free case program is underway and Apple bumpers are making their way into the hands of consumers. Interestingly, the videos remain available on the company's YouTube site and on many, but not all, international versions of its antenna performance page.

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20 months ago
Lol
It's served it purpose
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20 months ago
They were probably about to sued to bankruptcy by other manufacturers.
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20 months ago

They were probably about to sued to bankruptcy by other manufacturers.

As long as the videos were not doctored, I don't see why that would be the case.
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20 months ago
Good move the page was just drawing a lot of attention to the issue.

If they aren't planning to fix it they should just do the case thing, and let the problem blow over.

I think the reception loss problem is kind of sucky but if I had the money I would be buying an iPhone 4 today...

So considering that fact they are better off just letting people quiet down rather than trying to prove their point.
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20 months ago

As long as the videos were not doctored, I don't see why that would be the case.


The videos were doctored. E.g., n97 mini was in energy saving mode in which the antenna software behaves differently than under normal operation. Droid X was apparently not in 3G network in the first place.
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20 months ago
Was there any point in keeping them any longer.

Apple essentially killed "antennagate." iPhone 4 sales are through the roof. problem solved. Why continue to call attention to competitors' poor iPhone imitations?
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20 months ago
Maybe it was removed because you has to hold tephones in a unnatural way todrop signal, but holding the iPhone 4 normally, drops all bars and the call.
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20 months ago
Correct decision, Apple. They made a mistake and they fixed it.

(Now to redesign the 'phone.)
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20 months ago
Simple reason really.

They were advertising other brands on there site. It's one of the most talked About phone issues for years and they were giving free advertising to other brands that people might not of heard of.
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20 months ago
Smart move. Gotta hand it to apple -- they turned their own mistake into an industry-wide failing and now a generation of phone users are still standing around gripping their phones to see if signal will drop, regardless of the brand they own. Simply brilliant.
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