Next-generation iPhones likely to focus on internal improvements.
Detailed Analysis of iPhone 4 Signal Strength Dropoff
The issue has generated a lot of press since the iPhone 4 launch due to a variety of user reports on the issue. Apple has maintained that a certain amount of signal loss is normal when mobile phones are held in hand. In a leaked support note, they have also insisted that the iPhone 4 antenna performance is better than that of the iPhone 3GS. Based on Anandtech's analysis, it appears Apple is correct in this statement, though with some caveats.
First, Anandtech managed to hack together a way for the iPhone 4 to report actual signal strength instead of the usual 5 bar signal strength scale. As has been noted by many, this 5 bar scale can be a poor representation of the actual signal strength. As seen above, nearly 40% of the range of possible signal levels is reported as 5 bars. Because of this broad range, there could be a huge difference in actual signal strength despite the same "5 bars" being displayed.
They then ran several tests comparing the signal degradation from holding the iPhone 4 in hand in various positions:
As it turns out, the iPhone 4 does have a significantly greater drop-off in signal strength in all positions as compared to the iPhone 3GS which preceded it. Perhaps the most notable difference is in the "Holding Naturally" position which could theoretically "bottom out" a 4 bar signal or bring the low-end of the 5 bar signals down to 1 bar. Holding the iPhone 4 tightly, of course, accentuates the problem. All phones do exhibit the same behavior, though the iPhone 4's external antenna presumably exaggerates the effect.
However, Anandtech points out that in their testing they found the iPhone 4 antenna is indeed improved over the 3GS -- adding validity to Apple's previous statements. In their testing, Anandtech found that at very low signal strengths (down to -113), the iPhone 4 would hold onto calls far better than the iPhone 3GS.
It's amazing really to experience the difference in sensitivity the iPhone 4 brings compared to the 3GS, and issues from holding the phone aside, reception is absolutely definitely improved. I felt like I was going places no iPhone had ever gone before. There's no doubt in my mind this iPhone gets the best cellular reception yet, even though measured signal is lower than the 3GS.All in all, the findings may help to explain some seemingly discrepant statements and observations. While the iPhone 4 is likely to perform better at the same signal level as the iPhone 3GS, the signal of the iPhone 4 may be more greatly reduced by attenuation when being held in the same position. This could explain all but the most extreme issues depicted. In the end, Anandtech also suggests using a case may be best move and that with a bumper case, the iPhone 4 has the same attenuation performance as other other smartphones.