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Best Buy and AT&T Prep for U.S. iPhone 4 Launch

With Apple set to begin taking pre-orders for the iPhone 4 in a handful of countries tomorrow, including the United States, the company's retail partners are also beginning to firm up their plans. Last Friday, we noted that Wal-Mart was gearing up to offer the new iPhone at launch, following news earlier in the week that RadioShack would begin taking pre-orders on the 15th for a June 24th launch as well.

Electronics chain Best Buy had been rumored to be preparing its plans for launch, and today confirmed that it too will be taking pre-orders beginning tomorrow.

Beginning June 15, Best Buy Mobile, the mobile specialty retail unit of Best Buy Co. Inc (NYSE: BBY), launches its pre-sale of iPhone 4 from Apple. Pre-sale orders can be placed at any Best Buy or Best Buy Mobile standalone store nationwide. The iPhone 4 will land in Best Buy and Best Buy Mobile stores June 24.

Apple's U.S. carrier partner, AT&T, has also been working to get ready for launch day, with employees set to debut new company T-shirts for the event and the company has also put together a video providing information on upgrade pricing policies and data plans for the new iPhone.


The company is also planning to open its retail stores at 7:00 AM on the launch day of June 24th and is offering rebate credits or handset upgrades for those customers who purchased an iPhone 3GS in the month before iPhone 4's announcement.

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22 months ago
Seth is odd...
And his hair...LOL
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22 months ago
The guy's hair is awesome. Though I've noticed that I don't see any statements about "standard upgrade pricing" on my *639# message.

Still good for AT&T for releasing this video.
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22 months ago
Seth the blogger guy.... again??? Love the hair Seth!!!!
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22 months ago
Love how there was no mention of "early upgrade" in the video... Apparently AT&T even confused themselves with this one! :eek:
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22 months ago
What is Apple's track record of mailing pre-ordered iPhone's? Will mine likely arrive on the 24th?
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22 months ago
Uh-Oh... It's seth the blogger guy again...
His eyes are really odd - He stares straight at the screen for some reason?
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22 months ago
I wonder if Walmart will sell these at 12:01am on the 24th?
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22 months ago
AT&T prepares to the launch by lowering the coverage and signal quality. They also limit calls to 2min 30sec and then drop the connection so that everyone gets a chance to call. In addition the make customer info publicly available to make it easier to contact people.

Oh wait, they do that anyway all the time..........
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22 months ago

What is Apple's track record of mailing pre-ordered iPhone's? Will mine likely arrive on the 24th?


My 3GS arrived on release day.
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22 months ago
o my golly gosh, still using flash?

+1 for the lovely hair!
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