Apple Officially Ends 'Get a Mac' Campaign, Revamps 'Why You'll Love a Mac' Feature
Last month, actor Justin Long
revealed that Apple's long-running "Get a Mac" ad campaign, in which he appeared as the "Mac" character, appeared to have been discontinued. The last set of "Get a Mac" commercials had been
released in October 2009.
It now appears that Apple has finally pulled the "Get a Mac" campaign from its site, redirecting the page to an expanded "Why You'll Love a Mac" page highlighting five key marketing points for Macs in comparison to PCs: Better Hardware, Better Software, Better OS, Better Support, and It's Compatible.
Apple's extensive gallery of "Get a Mac" ads has also been removed from the site, with the URL similarly redirecting to the "Why You'll Love a Mac" page.
Apple's Mac television ad plans for the future remain unknown, as the revamped features currently offer no hint of a specific TV-focused campaign. While Apple has not aired any new Mac commercials since October, the success of the award-winning "Get a Mac" campaign suggests that Apple may be interested in continuing a television presence in some manner. In the meantime, the company continues to regularly release new iPhone commercials, and has begun ramping up iPad advertising.
Popular Stories
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve).
The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services.
Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year.
If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
Apple is facing mounting resistance from automakers over CarPlay Ultra, the next-generation version of its CarPlay software system for vehicles that was announced last month.
A new (paywalled) Financial Times report claims several major brands are walking back their earlier commitments to support the upgraded dashboard software. German luxury manufacturers Mercedes-Benz and Audi have both...
A new rumor today surfaced about Apple's book-style foldable iPhone, set to be released next year, and this time it's about the cameras.
Mockup of foldable iPhone in its unfolded state (Image: Digital Chat Station)
In a previous report, industry analyst Ming-Chi Kuo said he expects the foldable iPhone (or "iPhone Fold" for short) to include a dual-lens rear camera, but Kuo provided no other...
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model.
Subscribe to the MacRumors YouTube channel for more videos.
Heal...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices.
Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year.
Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
If you've been following iPhone 18 Pro reports recently, you'll know that there are two competing rumors from usually reliable sources about how Apple plans to integrate Face ID into the display, and both of them likely affect the fate of the Dynamic Island – and in turn the overall look of the display itself.
Last month, The Information's Wayne Ma said that the iPhone 18 Pro and iPhone 18...
With the launch of iOS 26 and HomePod Software 26, Apple is adding support for Crossfade, an Apple Music feature that improves transitions between songs.
Beta testers who have the second HomePod Software 26 and iOS 26 betas now have an option to enable Crossfade. The toggle is a little bit hidden, but it can be found by opening up the Home app, going to Settings, tapping on a person's name,...
