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Gartner Pegs Apple as World's Seventh Largest Mobile Phone Manufacturer

Gartner today published a report covering worldwide mobile phone sales to end users for the first quarter of 2010. The results show Apple placing seventh among all mobile phone manufacturers with 2.7% of the market, up from 1.5% in the year-ago quarter. The growth places Apple within striking range of Motorola, Sony Ericsson, and Research in Motion as it seeks to move up the list into the top five in the future.


Worldwide Mobile Phone Sales in 1Q10 in Thousands of Units (Source: Gartner)

The first quarter of 2010 was Apple's strongest quarter yet, which placed the company in the No. 7 position with a 112.2 per cent increase in mobile devices sales. "Growth came partly from new communication service providers in established markets, such as the UK, and stronger sales in new markets such as China and South Korea," said Ms Milanesi. "The second quarter of 2010 will be a very important one for Apple. We expect that Apple will present its new iPhone in June during its Worldwide Developer Conference, which will be the first to feature the latest release of the iPhone OS that includes welcome improvements for developers and users, such as multitasking."

The report also examined the more limited smartphone market from an operating system standpoint, showing Apple's iPhone OS in third place behind Symbian and Research in Motion with 15.4% of the market, up from 10.5% year-over-year. The iPhone OS placed ahead of Google's surging Android, which held 9.6% of the market. That worldwide data contrasts with the United States, where a recent NPD study showed Android-based handsets outselling the iPhone.



Worldwide Smartphone Sales in 1Q10 in Thousands of Units (Source: Gartner)

Gartner's numbers are somewhat comparable to overall and smartphone numbers released by IDC in recent weeks. The data paints a slightly different picture of the earlier data, however, which saw Apple edging out Motorola in overall mobile phone sales to become the largest U.S.-based manufacturer.

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23 months ago
Apple actually seems pretty far down on the list to me...
Rating: 0 Positives / 0 Negatives
23 months ago
android is having some amazing growth
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23 months ago

Apple actually seems pretty far down on the list to me...


Apple sells 5 skus. How many does nokia have?
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23 months ago

Apple actually seems pretty far down on the list to me...


Knowing Nokia sells a lot of junk phones Apple stands very high.
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23 months ago

android is having some amazing growth


I was thinking the opposite. To have SO MANY devices on the market running Android, to only have less than 10% mobile OS market share is pretty low. Just my 2 cents.
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23 months ago
We are still waiting for the "I'we never seen anyone with a Nokia" and "Nokia phones are not really smartphones" posts. We know they are coming. :)
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23 months ago
Traveling all over the world, it's very obvious why Nokia outsells all the others. When I was in Manila two weeks ago, I bought a tiny little Nokia 1285, which cost me $14 US Dollars brand new in the box and included a SIM with 100 PH Pesos loaded on it. It was already unlocked.

Even for the high-end phones, one can but a Nokia e72 in Asia for about $250, unlocked and without contract, vs an iPhone for about $700

It's only in the US that subsidy comes into play. Sure there are euro carriers that subsidize, but most cellphones in the world are prepaid, and people can't afford $800 phones (what the iPhone sells for globally without subsidy)... so someone can buy a $14 phone every other month vs 1 iphone every 5 years... lol...
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23 months ago
Impressive figures when you take into account that they only sell in the premium market.

Very good IMO. :)
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23 months ago

Apple actually seems pretty far down on the list to me...


When Apple introduced the iPhone, they said that if they got 1% of the world market, they would view that as a huge success. Three years ago they weren't even in the cellphone business.
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23 months ago
I don't get it. How can Apple only have a 2.7% market share, when their OS is 5 times that. How can that be possible, when Android and other Mobile OS's are used in far more mobile devices. The OS market share should be far less if Apple has such a small market share.
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