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Random House Holding Out From iBookstore Amid Fears of Price Wars


Financial Times reports that Random House, the world's largest book publisher, has yet to sign on to Apple's iBookstore and may not do so before the iPad's April 3rd launch as it weighs fears that Apple's agency model for eBook pricing will result in a price war, eroding publisher profits.

Markus Dohle, Random House chief executive, did not exclude the possibility of reaching a deal before the iPad goes on sale on April 3, but said he was treading carefully, as Apple's pricing regime could erode established publishing practices.

Rather than allowing retailers to set their own pricing for books, Apple is building on its existing App Store model to allow publishers to set retail sales prices, with Apple taking a 30% cut of revenue. Apple has argued that the change will allow publishers to create more sustainable business models than the current system of relying on the willingness of distributors such as Amazon to sell content at little profit or even a loss, and a number of major publishers have accepted Apple's proposed tradeoff in view of their long-term viability. Random House, however, remains unconvinced and is still working with its authors and agents to assess the potential impact of a shift to Apple's agency model.

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28 months ago
well...its their choice...let them sit it out as the other publishing houses make a fortune on the future of the publishing industry
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28 months ago

well...its their choice...let them sit it out as the other publishing houses make a fortune on the future of the publishing industry


You say that as if it's a guarantee that the iBookstore will actually work out.
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28 months ago

well...its their choice...let them sit it out as the other publishing houses make a fortune on the future of the publishing industry


Agreed - once they see the initial sales volume they will probably be a lot more motivated to make the commitment. Like the music industry, there's a basic change occurring in their business model and ignoring it, or deciding to wait may not be the best approach. Analyze, embrace and adjust your business model to this distribution model!
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28 months ago
I don't understand, publishers have set the list price since forever on paper books and price wars didn't seem to be a problem for some time, if ever.
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28 months ago
I don't blame the publishing companies... It's a tough business. Should the upas take off and truely revolutionize the industry, they can always jump in later. With such steep price cuts, they have nothing to loose by sitting it out for a while...
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28 months ago
OMG it's new what do we do? I know! Just ignore it, it will go away!

Kind of reminds me of the record industry at the dawn of Napster.
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28 months ago

well...its their choice...let them sit it out as the other publishing houses make a fortune on the future of the publishing industry



Right, because a new device is going to suddenly make people read more. :rolleyes:
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28 months ago

Right, because a new device is going to suddenly make people read more. :rolleyes:


I WILL read more.
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28 months ago

I don't understand, publishers have set the list price since forever on paper books and that didn't seem to be a problem for some time, if ever.


Yeah, I'm not sure I understand what the issue is.

Apple: "Hey Random House, instead of letting the stores set the prices, YOU can set whatever prices you want, and we'll just take a small cut."

Random House: "But that will lead to price wars and reduce our profit!"

.... huh? :confused:
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28 months ago

Right, because a new device is going to suddenly make people read more. :rolleyes:


I certainly listen to more music (and buy much more) since I got an iPod. Never underestimate how fickle consumers are - I may want to read the latest Stephen King book, but never get around to actually going into the bookstore to buy it. With an iPad or Kindle in hand, there's only a few clicks between hearing about the new book and shelling out money for it.
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