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Buy Movies Directly from Apple TV

Following Apple's announcement that they would be offering iTunes Movies for sale on the same day as the DVD release, they quietly added the ability to buy movies directly on the Apple TV.

Prior to this, the Apple TV could only be used to rent movies, not buy them. Instead, the customer would have to buy the movie on their computer and stream/sync it to their Apple TV. With the quiet addition of the "Buy" button, customers can instead buy movies directly from the Apple TV, which will later sync it back to your iTunes library. This had been a curious omission given that television shows and music could be purchased directly on the Apple TV.

It appears there was a glitch last month that caused the "Buy" option to appear briefly before Apple removed it.

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49 months ago
So the good news is that there are TONS of brand spanking new movies like "Juno", "Cloverfield", "Walk Hard" that popped up on Apple TV all of a sudden, and the even better news is that the mysterious option to buy instead of rent a movie popped up all of a sudden, but the bad news is that all these super-new releases only have the "Buy" option, you can't rent them yet.

Weak!

I wonder if this is a marketing strategy on Apple's part, where the people who really want the movie have the option to buy for the first 30 days (because buying has a higher profit margin) then everyone else has the opportunity to rent only afterwards.

Not a bad or unworkable idea, but I think it would be annoying to have to keep checking back to see if you can rent a given video yet.

What do y'all think?
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49 months ago
I think we can't rent these new releases yet because the studios and other copyright holders are still trying to protect their profits by staying with the "rental 30 days after DVD release" strategy.

I do think it is an improvement that we can now buy a digital copy on the same day as the DVD is released.

Regards,
Michael
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49 months ago
Hmmm. It appears that most of the new movies ("Walk Hard", "Juno", "Cloverfield") disappeared from the featured section, but I see now that there's a top rentals/top purchased section! Fantastic!

That takes care of my concern about having to check back to see when the rental is available.

Apple TV went up yet another launch in the quality scale today (and I already consider it one of the greatest pieces of technology out there).
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49 months ago
This was added today, and Apple made a press release about it. We have a news story.
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49 months ago
Sweet! I always go directly to the Apple TV forum (it's the most active Apple TV forum on the internet, even though it's associated with the rest of Mac rumors), so I didn't catch the story.

It looks like Cloverfield/Juno/etc. are available in the interface again, too!
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49 months ago
What can you do with purchased movies. Can I legally burn a copy for use in my car? Will I be able to download them onto my Tivo so I can play them there?
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49 months ago
Anyone buy one yet...I want to know about the resolution to see if it was changed or not.
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49 months ago

What can you do with purchased movies. Can I legally burn a copy for use in my car? Will I be able to download them onto my Tivo so I can play them there?


No, ipod to video in for the car, and ipod or apple tv for the tv.
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49 months ago
Man - why the hell can't they just put a "new to rentals" section on the damn thing?!?!? Now I've got to filter through a bunch of stuff that's "buy only" to find something new to rent.

They're so close on this - yet they're making it so hard!
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49 months ago

Anyone buy one yet...I want to know about the resolution to see if it was changed or not.


I assume they're just providing an Apple TV interface to buying movies through the iTunes store (which you've been able to do through iTunes for a year or two).

I have "Monsters Inc.", and a couple of other videos and I think they're probably comparable to an SD rental.

Man - why the hell can't they just put a "new to rentals" section on the damn thing?!?!? Now I've got to filter through a bunch of stuff that's "buy only" to find something new to rent.

They're so close on this - yet they're making it so hard!


Hey, I'm just glad they have a "Top Rentals" and separate "Top Sellers" section. I usually just browse the "Top Rentals" and the special categories anyway.

While I'm thinking about it, does anyone know why there's no "Sweeny Todd" in iTunes yet? I'd think it would at least be available for purchase.
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