Super Bowl XLI Apple Ad? [Update - No]
Many sites picked up on the buzz that Apple might have a special ad lined up for this year's Super Bowl -- the championship football game of the National Football League in the United States.
However, the only source of this news is a single TorontoSun report which claimed that Apple would have a "special" announcement during a Super Bowl commercial. The report was tied to claims that the Beatles would begin digital distribution of their music through iTunes.
Super Bowl advertisements, at $2.5 million for a 30 second spot, frequently generate as much hype as the game itself. Apple holds a notorious place in Super Bowl advertising history with their 1984 commercial which announced the original Macintosh. The 1984 ad is generally credited with triggering this "event" advertising that has become commonly associated with the Super Bowl.
The Super Bowl begins at 6pm EST, February 4th (Sunday).
Update: No Apple ad in this year's Super Bowl.
Several of this year's Super Bowl ads are available online at cbs.sportsline.com
However, the only source of this news is a single TorontoSun report which claimed that Apple would have a "special" announcement during a Super Bowl commercial. The report was tied to claims that the Beatles would begin digital distribution of their music through iTunes.
Super Bowl advertisements, at $2.5 million for a 30 second spot, frequently generate as much hype as the game itself. Apple holds a notorious place in Super Bowl advertising history with their 1984 commercial which announced the original Macintosh. The 1984 ad is generally credited with triggering this "event" advertising that has become commonly associated with the Super Bowl.
The Super Bowl begins at 6pm EST, February 4th (Sunday).
Update: No Apple ad in this year's Super Bowl.
Several of this year's Super Bowl ads are available online at cbs.sportsline.com
Top Rated Comments
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66 months ago
I already have the Bealtes in my iTunes, so I hopw it would be a product announcment. But Beatles would make sense.
66 months ago
I doubt it'd be a product announcement unless it's the iPhone coming before June. I think it's the Beatles.
66 months ago
Bahh!The Beatles...do any of the surviving members or their relatives need money at this point? Everytime I hear about them it sounds like they are just after more money....I hope the ad is about anything other than the beatles.
66 months ago
So, if the rumor is true, will it also mean that others on Apple Records will also be available(i.e. Harrison, McCartney, Wings etc)?
66 months ago
I wouldn't mind seeing something as epic as the Macintosh in 1984. That would really make 2007 "only the beginning".
66 months ago
If it is a Beatles announcement, it will be great for iTunes Store users and for Apple (both of them), but it won't effect me.
Despite the Beatles being one of my favorite bands, I would never download a Beatles song. As with all of my favorite bands, I always buy the physical CD. The only exception is if the song is exclusive to the Store (I bought the live version of U2's "The Saints are Coming" from the iTS).
Despite the Beatles being one of my favorite bands, I would never download a Beatles song. As with all of my favorite bands, I always buy the physical CD. The only exception is if the song is exclusive to the Store (I bought the live version of U2's "The Saints are Coming" from the iTS).
66 months ago
No matter what it is, the new commercial will inevitably bring about many (most likely unfortunate) comparisons to the wonderful 1984 spot.
66 months ago
Doesn't seem like it will happen during/after the Super Bowl because, frankly, I doubt that Apple really has that much that is of actual importance to release right now! The Beatles, while big, certainly can wait until a media event later in the month. Same thing with new computers, and i don't see an iPod refeshment coming so what's left? :p
66 months ago
Hope it's to announce the full Beatles catalog on iTunes which would make it money well spent considering how many Beatles fans it will reach worldwide. :)
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