Tuesday October 3, 2017 7:38 am PDT by Joe Rossignol
Vanity Fair released its annual New Establishment List this week, which it has described as the top 100 so-called "Silicon Valley hotshots, Hollywood moguls, Wall Street titans, and cultural icons," and two Apple executives made the cut. Apple CEO Tim Cook rose to third overall, up from 11th in the year-ago list. Apple's services chief Eddy Cue, who recently ceded Siri leadership to software engineering chief Craig Federighi, dropped from 54th to 73rd. Cook's description:CROWNING ACHIEVEMENT With a market cap north of $800 billion, Apple is on track to be a trillion-dollar company. RARE DISPLAY OF MORTALITY As consumers reject the new MacBook Pro and Apple arrives late to the game with HomePod, an Echo wannabe, the company is clinging to the iPhone for more than half of its revenue—an inauspicious strategy, since phone sales are predicted to decline. MORTIFYING TRUMP MOMENT Cook showed up at Trump Tower in December to kiss the ring, then went to the White House in June to try to convince Trump of the importance of coding in schools.Cue's description:CROWNING ACHIEVEMENT Launching HomePod, Apple's voice-activated virtual assistant. The product, a competitor to Amazon's Echo, may be the new hit Apple so desperately needs as interest in the iPhone wanes. RARE DISPLAY OF MORTALITY Planet of the Apps, Apple's foray into original programming under Cue, "feels like something that was developed at a cocktail party," according to one review.Laurene Powell Jobs, co-founder of educational and philanthropic organization Emerson Collective, rose from 73rd to 44th.