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Tim Cook Rises and Eddy Cue Drops on Vanity Fair's 2017 New Establishment List

Vanity Fair released its annual New Establishment List this week, which it has described as the top 100 so-called "Silicon Valley hotshots, Hollywood moguls, Wall Street titans, and cultural icons," and two Apple executives made the cut. Apple CEO Tim Cook rose to third overall, up from 11th in the year-ago list. Apple's services chief Eddy Cue, who recently ceded Siri leadership to software engineering chief Craig Federighi, dropped from 54th to 73rd. Cook's description:CROWNING ACHIEVEMENT With a market cap north of $800 billion, Apple is on track to be a trillion-dollar company. RARE DISPLAY OF MORTALITY As consumers reject the new MacBook Pro and Apple arrives late to the game with HomePod, an Echo wannabe, the company is clinging to the iPhone for more than half of its revenue—an inauspicious strategy, since phone sales are predicted to decline. MORTIFYING TRUMP MOMENT Cook showed up at Trump Tower in December to kiss the ring, then went to the White House in June to try to convince Trump of the importance of coding in schools.Cue's description:CROWNING ACHIEVEMENT Launching HomePod, Apple's voice-activated virtual assistant. The product, a competitor to Amazon's Echo, may be the new hit Apple so desperately needs as interest in the iPhone wanes. RARE DISPLAY OF MORTALITY Planet of the Apps, Apple's foray into original programming under Cue, "feels like something that was developed at a cocktail party," according to one review.Laurene Powell Jobs, co-founder of educational and philanthropic organization Emerson Collective, rose from 73rd to 44th.

Apple's Tim Cook and Eddy Cue Named to Vanity Fair's 2016 New Establishment List

Apple CEO Tim Cook is ranked 11th on Vanity Fair's 2016 New Establishment List, its annual ranking of the top 100 so-called Silicon Valley hotshots, Hollywood moguls, Wall Street titans, and cultural icons. Cook's profile was rather nondescript about him personally, instead focusing on Apple's recent battle with the FBI over its refusal to unlock an iPhone belonging to a San Bernardino shooter. Apple senior vice president Eddy Cue, who oversees Apple Music, iCloud, the iTunes Store, and other services, was also named to the list at 54th. Cue is mentioned as being an "increasingly important part of Apple's future."Cue, whose domain includes content, Internet software, and services, is widely believed to be an increasingly important part of Apple’s future—pushing the company into music-themed programming and other forms of content. Apple recently acquired a television series based on “Carpool Karaoke,” the popular brainchild of James Corden (No. 80).Other notable company-related figures that made the cut include Disney CEO and Apple board member Bob Iger, 4th, former Apple investor Carl Icahn, 42nd, and Steve Jobs' widow Laurene Powell Jobs, 73rd.CROWNING ACHIEVEMENT One of the world’s richest women (net worth: approximately $17 billion), Steve Jobs’s widow is pouring her wealth into Emerson Collective, a philanthropic organization that, like Priscilla Chan’s (No. 60), is structured as a limited-liability corporation. DISPLAY OF VULCAN CHESS MASTERY Powell objected to the Aaron Sorkin–written Steve Jobs movie (and to the Walter Isaacson book on which it was