San Francisco


'San Francisco' Articles

Apple Adopts San Francisco Typeface for Apple.com Website

As of today, Apple has started changing the typeface on its Apple.com website to San Francisco, the font it first debuted alongside the Apple Watch in 2015. On Apple's homepage and other web pages on the site, the San Francisco typeface is being used in many places where text is displayed, replacing the previous Myriad typeface. Bolder and easier to read, San Francisco has been used on iOS devices and Macs since iOS 9 and OS X 10.11 were introduced in 2015. San Francisco is a condensed sans-serif that's similar to Helvetica. It was created specifically for small displays like the Apple Watch, with extra spacing between letters to increase legibility. It also works well on larger Retina displays because of its clean design. Apple's website with old Myriad typeface on left, new San Francisco typeface on right San Francisco is the first font Apple has designed in-house in many years. In the 80s and 90s, Apple used several fonts that were created in-house, but the company largely stopped making its own fonts in the early 1990s. Apple isn't yet using the San Francisco typeface for its entire website, but may continue the transition over the coming days. (Thanks, Nick!)

Bay Area Apple Stores Experience String of Robberies

A robbery at an Apple Store in Palo Alto over the weekend has continued a string of Apple Store-related burglaries plaguing the Bay Area over the past few weeks. In Palo Alto, the University Avenue Apple Store was targeted by between eight and ten individuals who drove a rented SUV directly into the store's floor-to-ceiling glass front, and made away with an unspecified amount of iPhones, iPads, "and other gadgets on display." The SUV used to crash into the Apple Store was subsequently disabled due to the purposeful wreck, and the thieves had to escape on foot. Since the event, which occurred early Sunday morning, four suspects have been arrested. Image via The Mercury News “This was a pretty brazen act,” said Palo Alto police Sgt. James Reifschneider said, “when somebody breaks their way into a business after hours and uses a vehicle to force their way into a store.” Elsewhere in and around San Francisco, since October there have been three Apple Store thefts within San Francisco itself, three in Berkeley, three in Burlingame, one in Los Gatos, and one in Corte Madera. These eleven crimes are all believed to be linked, with similar descriptions of the perpetrators connecting each robbery: "a group of young men in their late teens or early 20s wearing hooded sweatshirts." The hooded thieves were said to rush into each Apple Store and "in about 45 seconds" stole upwards of $20,000 worth of iPhones and iPads tethered to their display tables. The Apple Store on Chestnut Street in San Francisco was hit on Black Friday and again the following Tuesday, at nearly the

Apple's New Flagship Union Square Store in San Francisco Opens Saturday

Apple has announced that its downtown San Francisco store at 1 Stockton Street is closing on Friday, May 20 at 9:00 p.m. Pacific, ahead of the grand opening of its new flagship Union Square location on Saturday, May 21 at 10:00 a.m. Pacific. Apple's new Union Square store in San Francisco under construction (Image: Curbed SF) The new Union Square store at 300 Post Street, just three blocks down Stockton Street from the existing store, has been planned since 2013 and under construction for over two years. The store will feature Apple's next-generation store design adopted at its new and renovated retail stores like Brussels and Memphis since 2015. Union Square is the focal point of San Francisco's high-end shopping district, located above the city's work-in-progress Central Subway project.

Apple Slated to Move Into New San Francisco Office in Late Summer

Apple could be ready to move into its new 76,000-square-foot leased office space in San Francisco by late summer 2016, according to Reuters. The new office, located at 235 2nd Street in the city's expensive South of Market neighborhood, will reportedly have enough space for about 500 workers upon completion. Apple currently has offices throughout the South Bay suburbs, including Cupertino, Sunnyvale, Santa Clara, and North San Jose, but some employees face an hour-plus commute along the heavily-trafficked Highway 101. Apple's new San Francisco office could help it recruit key employees who are reluctant to work outside of the city. The iPhone maker's modest expansion into San Francisco follows several other tech companies and startups, including Google, Uber, and Yelp, and its new office will appeal to young workers that prefer the city's nightlife, public transportation, and overall lifestyle. Apple will share space with CBS Interactive, the main tenant. Apple co-founder Steve Jobs advocated for a centralized campus that is "within walking distance of everyone," but increasing competition, lack of available office space in the South Bay area, and acquisitions like Beats and Topsy are likely driving forces behind its expansion beyond Silicon Valley.“Apple’s attitude has always been that you have the privilege of working for Apple, and if you don’t want to do it, there’s someone around the corner who does,” said Matt MacInnis, a former Apple employee who worked on the company’s education business and is now CEO of Inkling, an enterprise technology

Apple Offering $50 Off Apple Watch With Any iPhone Purchase in Select Apple Stores

Apple has started a new limited time in-store promotion that offers customers $50 off an Apple Watch Sport or Apple Watch with the purchase of any new iPhone, including the latest iPhone 6s and iPhone 6s Plus, the company confirmed to MacRumors. Apple Watch Edition and Apple Watch Hermès models are ineligible for the discount. The promotion is available at participating Apple Store locations in California and Massachusetts, including Burlingame, Chestnut Street, Corte Madera, Hillsdale, San Francisco and Stonestown in the Bay Area, and Boylston Street, Burlington, CambridgeSide and Chestnut Hill in the Boston metro area. Apple confirmed that the promotion runs from October 30 through November 15, 2015, and is not available online. The deal does not require purchasing AppleCare+ or other accessories and add-ons. The offer is only valid when the qualifying iPhone and Apple Watch are purchased together on one transaction. (Thanks, Robert!)

Apple to Use 'San Francisco' Apple Watch Font in iOS 9 and OS X 10.11

Though iOS 9 and OS X 10.11 are set to debut in three weeks at Apple's Worldwide Developers Conference, we've heard little detail on the content Apple might include in the new operating system updates. Neither operating system is expected to get a major visual overhaul, but there may be one significant design change for both iOS and OS X -- a new system font. Apple has plans to use the new San Francisco font that was introduced with the Apple Watch to replace the Helvetica Neue font used in iOS 7/iOS 8 and OS X Yosemite, according to a report from 9to5Mac. The font will be used for menu items, app names, and more, throughout the operating systems. Ever since switching to particularly thin weights of Helvetica Neue in iOS 7, Apple has been chastised for using a font that emphasizes clean lines over readability, and San Francisco is intended to solve this. According to the sources familiar with the decision to move to the San Francisco type face on iOS and OS X, Apple higher-ups also believe that the new look will serve to refresh its familiar operating systems, helping iOS and OS X to avoid becoming stale. However, some Apple engineers have told us that they are not fans of the new font, which may look particularly rough on non-Retina screens.A condensed sans-serif that's not unlike Helvetica, San Francisco is the first new font Apple has designed in-house in many years. In the 80s and 90s, Apple used several fonts that were created in-house, but the company largely ceased making its own fonts in the early 1990s. Apple's early fonts were also named after major cities,