Fitbit Versa

'Fitbit Versa' Articles

Fitbit Announces New Apple Watch Rival 'Versa' and Kid-Friendly 'Ace'

Fitbit today announced the Fitbit Versa, which the company described as the "smartwatch for all." The Versa has a few features that directly compare it to the Apple Watch, as well as an overall design that looks similar to Apple's wearable device. Alongside the Fitbit Versa, Fitbit announced a kid-focused Fitbit Ace device and female health tracking coming to the Fitbit iOS app. Fitbit said the Versa is the "lightest metal smartwatch" in the United States market, with a case made out of ultra-thin, anodized aluminum that is slightly tapered and angled so it fits small or large wrists. The device's touchscreen supports a brightness of up to 1,000 nits, allowing users the ability to read the screen in bright environments, and it has a battery that will last for 4+ days. The Fitbit Versa has many of the expected features seen in previous Fitbits, like 24/7 heart rate tracking, onscreen workouts, onboard music storage, automatic sleep tracking, and wallet-free payments on the Fitbit Versa Special Edition with an NFC chip. Fitbit will also sell a variety of accessories, ranging from stain-resistant classic bands to Horween leather, stainless steel links, metal mesh bands, and a designer collection. "As the wearables category continues to grow, Fitbit Versa fills a critical need in the market by delivering a beautifully designed, full-featured smartwatch that is easy to use at a very competitive price," said James Park, co-founder and CEO of Fitbit. "Versa brings consumers the advanced health and fitness features Fitbit is known for, along with broad compatibility